Agent generates over 5,000 hits with 3D tour

A Sydney agent who has just started using 3D tours said the technology helped her deliver an interstate buyer and a higher price for a recent listing.

Ray White Gordon director Sima Akbarian sold a five-bedroom house in Gordon for $2.65 million to an interstate buyer who was able to inspect the property remotely.

“The actual purchaser was in Adelaide, but their relative was here and they directed them to the 3D tour,” she told REB.

“3D tours are great for investors who live overseas or interstate, because this way they can actually inspect the property first instead of relying on one of their relatives to take video on their phones, which may not give a good indication of the property.”

Ms Akbarian said 3D tours have even eliminated the need for agencies to shoot professional videos, which can be costly and don’t always capture the details of the property.

"We’ve had a lot of overseas buyers in the past and they would always ask us to send a video, which was time-consuming and the lighting wasn’t good, so we moved to 3D tours.”

Ms Akbarian said the 3D tour had helped deliver a higher sale price, after it generated over 5,000 hits and brought in more than 100 people to the open homes.

According to Ms Akbarian, 3D tours are a recent addition to her agency, which plans to use them more frequently for any property above $1.5 million.

“The old virtual tours were basically just pictures and they weren’t very nice. With this, you can actually inspect the property by using your mouse, so it’s brilliant technology,” she said.

[Related: Virtual reality ‘will soon become commonplace’]

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