THE WORD - Plans for 2012

With a challenging year almost behind us, principals and business owners have now begun looking ahead to the New Year. This month we ask…



ANDREW ADCOCK, Adcock Real Estate, South Australia

Our focus for the next 12 months is on further education and training. I firmly believe that it is crucial to business to ensure we are continually learning and improving our skills so we can represent our clients better. We are also focusing on the use of technology and implementing systems to streamline our activities. This will ensure we can maintain, and in a lot of cases improve, the level of service we provide our clients.


JOHN CAPUTO, Harcourts Integrity, Western Australia

In 2012, we will be strengthening our existing sales team by boosting the team’s emphasis on training.  I also intend on tweaking our systems to provide a more efficient and streamlined approach to business. We have experienced significant growth in the property management sector over the last 12 months which I largely attribute to the appointment of a new BDM. We will continue driving this growth in 2012 and will look to expand the team with the addition of two or three sales people.


EWAN MORTON, Morton & Morton, New South Wales

There is no doubt that the last three years have not been easy and it would look like the market may get tougher before it gets better. Despite that our main focus is on growth; organic growth of our rent roll and growth in the total number of profitable sales people.  We are focusing a lot on our people and their skills.  We will also be concentrating on building our project marketing and building management businesses.


MIKE GRAY, First National Nerang, Queensland

For the last eight to 12 months the Gold Coast has certainly performed poorly. This has led to an extremely volatile market, forcing the company to reassess current business formalities. We have recently conducted a SWOT analysis and employed a secret shopper to pinpoint some of the company’s vulnerabilities and opportunities. As a result of the SWOT analysis and secret shopper, we have found several key areas to focus on including communication and marketing.


ROBERT ELSOM, hockingstuart Carlton, Brunswick and Northcote, Victoria

Moving into 2012, we plan to consolidate. With a reduced amount of stock coming onto the market in 2011, I believe 2012 will be much the same. This will give us time to review our internal procedures and sharpen up our selling and listing skills, so when the market picks up again, we will be equipped to move with it. Recruitment of key personnel is also a priority, as agents tend to move around when the market is a little tougher.


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