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Open houses are a great place to meet potential clients but when you are just one of many agents they’ll be meeting that day, how do you make them remember you?
“Our open houses are fun,” says D’Leanne Lewis of Laing + Simmons Double Bay, who ranked number four in the REB Top 50 Women in Real Estate 2016.
Ms Lewis says open houses generate a lot of her business, but it isn’t easy to catch the eye of prospective clients who are attending countless open houses the same weekend.
The key to standing out is interaction, something Ms Lewis and her team ensure they do at every open home.
“I just ask the question of myself, ‘What would make me stand out to me if I was a buyer or a seller in the marketplace?’” she says.
“We interact with people, we’re not standing there on our phones... we’re getting to know you, you’re getting to know us... it’s a way to set yourself apart from the 20 other agents they meet on that day.”
Ms Lewis says building relationships with potential clients and taking the time to talk to them and make an impression is how she ensures they remember her.
Agents who think about open homes as a numbers game will find themselves forgotten at the end of the day, Ms Lewis says, adding that agents should instead focus on being genuine.
“We want to be remembered as authentic because I find that authenticity becomes a really beautiful organic growth, and something like that ... people will remember.”
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