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Phillips Pantzer Donnelley’s Alexander Phillips, who took out the number one spot in REB’s Top 100 Agents ranking, didn’t get to the top of the real estate game by accident. He spoke to REB about the importance of delegating and building your database.
1. The importance of a good team
Becoming a top agent isn’t always a solo job. Many of the tasks you’re focused on can be delegated.
“Eight per cent of the tasks that agents do don’t need to be done by the lead agent. You’re there to list, sell, negotiate. That’s it,” Mr Phillips said.
Knowing which of these tasks you need to do yourself and which can be delegated to support staff will instantly free time up for you to focus on more important matters.
2. Look after yourself, as well as your clients
Mr Phillips said he books his holidays one year in advance and takes at least 10 weeks holiday a year to ensure he stays fresh.
“[By booking holidays in advance], I’ve actually got an end date and when you wear yourself out, it’s normally at that end date and you can recharge your batteries and do it again,” he said.
Investing in yourself by ensuring you have a good work-life balance is going to help in your customer service and enable you to give a client a better experience, ensuring your longevity in this industry.
3. Focus on the buyer
Starting out as an agent can be daunting, particularly when you’re trying to find leads and build your database. Mr Phillips has the answer to that – buyer work.
“Buyer work is when you’re obviously working with clients who are looking to buy properties. If you’ve never picked up a phone in real estate, that’s the best way to build your own brand and reputation,” he said.
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