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Promoted by REA.
realestate.com.au is changing the game again as the first Australian portal to launch ‘Suggested Properties’, a new app feature available from today. Suggested Properties recommends relevant listings to property hunters based on their individual search behaviour on realestate.com.au.
How it works
Similar to the way Netflix suggests movies, Spotify suggests songs and eBay and Amazon recommend products, realestate.com.au’s Suggested Properties personalises listings for consumers, based on their behaviour while logged in to realestate.com.au’s apps and sites.
Suggested Properties will serve relevant listings to consumers that they may not have considered, or had an opportunity to view. Because Suggested Properties is compiled using patterns in user behaviour, it will reveal relevant properties outside the property seeker’s strict search criteria, increasing opportunities for them to find their dream home.
Back in July realestate.com.au launched its recommendation engine via Google Now cards, which uses machine learning and big data technologies to compare your unique property interests with collective data from similar users. This same technology has been applied to create ‘Suggested Properties’ in the realestate.com.au app.
Commenting on the launch, Henry Ruiz, Chief Digital Officer for realestate.com.au’s parent company REA Group, said:
“At realestate.com.au, personalising our consumers’ experiences so that they get the best and most relevant information served to them is a key area of focus. We’re also constantly assessing the technology landscape for new and emerging capabilities that bring value to buyers, sellers and agents. This is an exciting step for us in launching Suggested Properties on Australia’s most downloaded real estate app and we are more than chuffed to be the first Australian property app to deliver this to our consumers,” Mr Ruiz said.
“At the same time, we’re delighted to be the first mobile app to deliver this technology to our agent customers, providing more opportunities to extend the reach of their marketing campaigns and exposing their properties to people who have not previously viewed them,” Mr Ruiz said.
Getting started
To start receiving realestate.com.au Suggested Properties today, download the latest realestate.com.au app here and sign into your account. Suggestions will be made based on your search behaviour in the Buy section of realestate.com.au.
ABOUT THE AUTHOR
realestate.com.au
realestate.com.au is the leading website in Australia for residential property, with a unique audience of more than 3.8 million every month. realestate.com.au is owned and operated by ASX listed REA Group Ltd ABN 54 068 349 066. Source: Nielsen Online Ratings, 6 month average for the period April - September 2015.
