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How big data is winning agents 5x more listings

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A new product that uses big data to improve your listings result by five times has been launched. It works by identifying property owners who are likely to be in the market at the time of the cold call.

SmartList combines property data from CoreLogic with consumer behaviour data from Quantium to identify selling signals in property owners and produce a list of their contact details.

CoreLogic’s head of property services marketing Kylie Davis said SmartList provides a good example of how big data analytics can help real estate agents grow their businesses.

“A combination of great insights into who to target, combined with good processes and relationship building, and great insights is what SmartList is all about,” Ms Davis said.

“It can help you direct your energy in a way that delivers the most success. This, in turn, saves you significant money, time and energy while getting you better results than before.”

CEO of Starr Partners Doug Driscoll gave the product the tick of approval.

Calling SmartList a “great tool” he said his team have successfully used it to boost their listings in Sydney’s tight market.

“It delivers a list of addresses that allows us to quickly reach out to potential new clients, saving us time and allowing us to be more targeted in our prospecting,” Mr Driscoll said.

“With SmartList, we know the people on the list have a high rate to sell within a short time frame. This gives my agents a greater sense of urgency and a greater sense of confidence as well.”

SmartList can be purchased at a postcode level, with each data set available exclusively to one agency per postcode.

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