5 things to remember when rebranding

5 things to remember when rebranding

5 things to remember when rebranding
by 0 comments

Our agency has recently undergone a major rebrand, the first significant change in a decade.

When I first started the agency back in 1988, it was very much a family business with my wife working alongside me and, in years to come, our children joined us. Like most independent agents who branched out from the franchise norm in the late 80s and early 90s, we generally chose our own names as our business name as that was what we had traded on to build our client base.

As the business grew over the years, it is no longer a Justin Ferguson family business. Our family expanded and we decided it was time for a rebrand.

We strategically chose to the retain Ferguson in the name as we didn’t want people to think we were a completely different business, but we completely changed the look and branding across the board.

During the process, we came up against a few hurdles, which I felt was important to share.

1. Work with experts

To get a high-quality result that doesn’t alienate your longstanding clients, you need to choose experts with experience in your field.

2. Name changes can take time to process

We all have Facebook pages these days and you are literally at their mercy when they update your page name. It can take up to 30 days.

3. Expect some downtime and plan for them

When you do a major name change, you also need to change your website, email addresses and business cards.

4. Communicate the change to your clients

Make sure those who are nearest and dearest to you are the first to know by sharing the news online, via email or, for the more traditional, a letterbox drop or phone call.

5. Celebrate

Make this a time of celebration and a new start for the business, and recognise past achievements with the team.

promoted content
Recommended by Spike Native Network
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent grew his database by 50% in five years

In this episode of Secrets of the Top 100 Agents, Robert Pignataro joins host Tim Neary to explain how he increased his personal database by...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Depends on the group
Do you have an industry update?