How one millennials’ innovative marketing campaign has become a smashing success

How one millennials’ innovative marketing campaign has become a smashing success

by 0 comments

A Brisbane real estate agent is tapping into millennials’ apparent penchant for smashed avo, by offering it free every weekend for a year at a local café if the said millennial buys a new townhouse.

This innovation is the brainchild of Cameron Crouch, principal at Ray White Sherwood, and it’s already paying dividends. 

Charged with selling a unit block of six townhouse apartments in the blue-ribbon area, he’s already sold four. 

Aged just 32 himself, Mr Crouch says he is “unashamedly” targeting millennials with his tongue-in-cheek marketing campaign.

“We know millennials love their avos on toast, so we don’t want them to forgo their lifestyle if they move to Sherwood," Mr Crouch said.

“We have a great café culture here, so they can choose whichever local café in and around Sherwood they want for a free weekend breakfast once a week, every week on us for a year from when they move in.”

He said the offer stands for anyone whose names appear on the title sale, so it could be one, two or three people or even more.

“We were deliberately targeting young buyers, not older people, with this great development," said Mr Crouch.

While somewhat cheeky, the campaign is set in a more cerebral framework as it thumbs its nose at Australian demographer Bernard Salt’s suggestion recently that young Aussies' love of smashed avocado on toast - at $22 a plate - should be sacrificed if they were serious about saving to buy a home.

promoted content
Recommended by Spike Native Network
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How difficult is it to maintain a good work/ life balance?

Very – if I’m having balance my competitors are working
Not – I schedule the time into my calendar in advance
A little – It’s scheduled, but something always crops up
Work/ life balance – what’s that?
Do you have an industry update?