5 simple tips for lifting your personal brand

5 simple tips for lifting your personal brand

Who are you, personal brand
by Tim Neary 0 comments

This week, Domain revealed the results of the Domain Rising Stars Awards 2017. The winners exemplified the best of old and new-school practices in real estate. If you are new to the industry and want to dive deeper into it, here are Domain’s top five tips for lifting the profile of your personal brand.

1. Back yourself  

All of this year’s winners shared the common belief that if they set their minds to it, they could make a serious impact on the real estate industry. Confidence is key to changing goals from nice ideas into a reality.

2. Embrace digital 

There will always be a place for in-person meetings and sometimes it’s the personal touch that sets you apart. However, real estate agents have more digital tools at their disposal than ever before. Using a combination of direct and digital communication channels to stay connected can set you apart.

3. Never stop learning

It could be as simple as asking your colleagues for advice or something a little more formal. This year, Domain launched Domain Academy, which provides a comprehensive series of trainings and high-performance coaching as well as tons of online content, tutorials and presentations aimed at helping agents refine their skills.

4. Invest in relationships 

Trust is key in any partnership, and you will build your reputation by always acting with integrity, putting your client’s interests first, and being honest.

5. Go the extra mile

It’s what makes people remember you. Spending an hour with a client over a cup of coffee to better understand what they’re after or little things like personal thank-you notes or a fresh bunch of flowers to congratulate a client on a sale — acts like these can leave a lasting impression that will see you gain repeat business.

5 simple tips for lifting your personal brand
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Do third-party lead generators like LocalAgentFinder and OpenAgent have a legitimate place in the real estate value chain?

No
Yes
Yes, but only at the right price point
Yes, as long as they do some research to compare agents
They are only for agents who can’t market themselves properly
Do you have an industry update?