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The value of buying in the right school zone. Here's what to tell your clients

03 October 2017 Sasha Karen
buying in the right school zone, property investments, real estate business

Agents often advise buyers on an area’s economy to gauge the merits of a new purchase, but one property expert has another metric that can reliably show the difference for a 12 per cent rise in selling price: school zones.

Relying on a state or territory’s economy is a good basis, but when suggesting investment advice, Shaun Strickland of Momentum Wealth says that there are other metrics available that can help refine the viability of future profitability.

“We don’t want to just rely on the economy to drive property growth. We also want to look at other aspects; it can really, really push that 1 or 2 per cent per year,” Mr Strickland said in a webinar.


One additional metric is to look at the closeness of a property to employment centres and demographic trends of “professionals” moving into the area.

“We’re going to try and get people that are going to spend more money on their house; they’re going to look after their lawns, they’re going to increase the streetscapes, they’re going to develop, they’re going to expand their houses,” Mr Strickland explained.

Waterfront property is always seen as a luxury, which is another factor Mr Strickland said can raise the price of a property.

Using Perth as an example, locations near the Swan River and the ocean are big drivers for property, according to Mr Strickland.

“You look at the most expensive properties in Perth, and it’s Mosman Park and Peppermint Grove, and Cottesloe, and they’re all on the water.”

School zones, in particular, have proven a recent development in determining a selling price, Mr Strickland said, with the example of Willetton Senior High School and its location in the Bull Creek suburb.

“Within that area, it is split with being in the Willetton Senior High School zone and the Leeming Senior High School zone. Pretty much a 50/50 split,” Mr Strickland said.

“These are both inner-city suburbs, probably about eight kilometres from Perth CBD in your classic medium- to upper-class area. And what we saw was that the properties that were in the Willetton Senior High School zone transacted for an extra 12 per cent more than the area that was in the Leeming High School zone, and we’re talking one street apart, and we’re talking a homogenous product your classic four-by-two family house.

“By monitoring school zones, you can get a good inclination of future capital growth, because if that’s constantly going to grow at being 12 per cent greater, you’re going to get more bang for your buck.”

In addition to existing school zones, new school zones should be on the radar of investors.

Mr Strickland said: “Just recently, about three months ago, the WA state government announced a new school being developed within Subiaco, so we’ve got to put that into the whole calculation of future capital growth and what that will mean for properties nearby.”

The value of buying in the right school zone. Here's what to tell your clients
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