One of the leading third-party lead generators has dispelled a number of myths about its business model, clearing a path for agents to do more business.
LocalAgentFinder has said that by continuing to believe in the myths, agents may be missing out on a number of valuable new income opportunities.
CEO Matt McCann said that the first myth is the perception that prospects are not serious about listing.
“Our data shows that two out of three home owners who connected with an agent through our platform went on to list their property within 12 months,” Mr McCann said.
“We believe this is because the sellers have already done much of their due diligence on the agents through the platform and can therefore make quicker, more informed and confident listing decisions.”
Mr McCann said that the second myth is, the platform automatically disperses leads to all registered agents in a local area, despite the sellers’ preferences.
He said that LocalAgentFinder recently made a change to focus its recommendation on the top three agents in a home owner’s area.
“We share a home owner’s details with a shortlist of three agents who are encouraged to reach out promptly to arrange an appraisal, giving them the best possible chance of winning the business.”
Home owners do receive access to their local results online which they can use to view and connect with additional agents. However, historical data shows this occurs very infrequently.”
Mr McCann said that this is a significant change.
“It not only simplifies the process for home owners but also ensures [that] home owners are presented with the three agents most likely to secure the best possible outcome for their sale.
“We are a completely objective platform that is driven by unbiased data from independent sources. Agents cannot pay for a lead, pay for a favourable review or pay to be promoted over others on our platform.
“Consumers are becoming increasingly aware of the platform’s independence, and this is translating into more visitors to the site and more leads for agents.”
The third myth is that the platform is geared towards low performers.
Mr McCann said that nothing could be further from the truth.
“Many of Australia’s top-performing agents use LocalAgentFinder on a regular basis, including agents who have placed in the REB Top 100 ranking.
“A number of these very successful, award-winning agents have listed as many as 20 properties from LocalAgentFinder prospects, a clear indication of how the platform has helped them grow their revenue streams.”
Last month, the business introduced a new pricing model that caps fees above $800,000.
It also increased the size of its call centre team by 300 per cent.