Interactive tool developed especially for modest-budget specialists

Interactive tool developed especially for modest-budget specialists

Interactive tool
by Tim Neary 0 comments

One real estate digital platform has released an interactive tool for agents working with modest marketing budgets in order to extend their reach with buyers and sellers.

Onthehouse.com.au has added Smart.Ads, an automated social media plugin that allows agents to automate listings, sales and suburb updates on Facebook.

Onthehouse.com.au is a CoreLogic business.

Century 21 CEO Charles Tarbey endorsed the platform’s upgrade.

“Social media applications such as Smart.Ads by onthehouse.com.au have extended our business in ways we never expected,” Mr Tarbey said.

“It keeps the Century 21 brand top of mind with consumers and definitely adds value to our team marketing initiatives. In particular, our Century 21 social media team are able to create, build and assist our Australasia agents with social media engagement.”

Mr Tarbey said that the plugin has already had a high engagement.

“A recent Smart.Ads test campaign, which spanned five days, earned in excess of 1,191 clicks through to the listing, 21 likes, 1 share and 7 comments. The positive for Century 21 is Facebook engagement and the 1,191 highly targeted clicks to our listings.”

General manager for innovation at CoreLogic, David Maire, said that onthehouse.com.au is “all about” generating information that is useful to consumers.

“Smart.Ads has rapidly claimed the attention of agents, which tell us that cost-effective property information innovation is becoming an integral part of daily marketing initiative,” Mr Maire said.

“We’re looking to ensure [that] onthehouse.com.au is a valued property research portal for our visitors.”

Mr Maire said that more than a million unique visitors visit the site every month.

Interactive tool developed especially for modest-budget specialists
lawyersweekly logo
promoted content
Recommended by Spike Native Network
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
Adam Flynn reveals why 'it's a burning desire to want to win'

Ranked 9th in the brand-new REB Dealmakers 2017 ranking, Biggin & Scott CEO, Adam Flynn, tells us how his 20 years of experience and amb...

View all podcasts

Do you plan to hire new staff in 2018?

Yes
No
Not sure yet. Ask me at the end of Q1 2018.
Do you have an industry update?