Using digital wallet technology, proptech specialist WebIT+ListOnce has introduced an interactive property brochure for mobile phones, allowing agents to connect with their databases more quickly and for longer, more meaningful periods of time.
My Property Pass is a digital property brochure stored on a mobile phone.
The brochure allows ongoing updates, sends notifications, is shareable and doubles as a document hub for listings. The pass is stored by scanning a QR code with the phone’s camera or by accessing a web link.
WebIT+ListOnce director Matt Webster said that QR codes are gaining wider market acceptance in the Australian real estate industry.
He added that Facebook has its own codes for Messenger with a QR reader built into its apps, and most recently, Apple built a QR reader into the camera in its iOS11 release in September 2017.
“As a progressive industry, real estate needs to keep forging ahead with digital innovation which is truly useful and beneficial for our customers.”
He said that My Property Pass is an “incredibly simple” no-download app.
“That’s why we’ve invested significant dollars into the design and development of My Property Pass, and also ensured a confirmed innovation patent on the product before launching it,” the director said.
“It’s about the sustainability and profitability of good agents.”
Sales agent at Melbourne’s Nelson Alexander Real Estate, Jamie Owen, is using the online brochure.
“It’s a multifaceted sales and marketing tool which links print to online really nicely,” the agent said.
“It provides a real benefit to the user and passes traffic through to our website.
“Everything’s immediate and in your phone these days, so it stands to reason that consumers will also see the benefit of an instant, portable property brochure stored in their phone.”
The Barry Plant Group has also agreed to pilot the My Property Pass QR codes on signboards, print marketing materials and digital ads.
CEO Mike McCarthy said that the group wants to better link and integrate their print and digital activities.
“We’re expecting it to drive increased website traffic, leads and enquiries from our core print activities,” the CEO said.
“Then we have new ways to interact and communicate with prospects, both buyers and sellers.”