The agencies best able to adapt to change and engineer their businesses through the current cooling trading conditions are the most likely to thrive into the future. We asked some of the leading networks how they were borrowing from international best practices to do exactly that.
General manager at Elders Tom Russo said that invention is at the forefront of everything they do.
“We continually look at innovation, technology and UX best practice both within Australia and internationally,” the GM said.
“Our upcoming new website launch will showcase some of our findings into lead generation capture and management as well as enabling consumers to research and understand their market in an easy and transparent way.”
Coronis managing director Andrew Coronis said that the Queensland niche group made a big investment in upgrading its digital capability last year.
“We integrated Swedish tech giant Diakrit into our company in early 2017,” the MD said.
“Diakrit offers state-of-the-art technology and innovative software to enhance the real estate experience.”
Mr Coronis added that the impact of the move has been excellent and immediate.
“This has resulted in increased levels of engagement on our listings and helps the buyer mentally move into a property before even walking through it.
“We have tripled the amount of leads into the business and doubled our web users in the past six months alone by utilising systems that smart-segment audiences and communicate in a timely and appropriate manner that is on par with world-leading digital strategies learnt from top-tier multi-global corporations.”
Professionals general manager Alastair Lias said that he has completely bought-in to the international digital success stories.
“Automation in any sense,” the GM said.
“The communication is generally still poor in the real estate industry, so systems that can help bridge that gap and make life more effective and efficient for the agent and with more satisfied clients.”
But while Mr Lias said that there is much that Aussie agencies can learn from our overseas cousins, he added that the opposite also applies.
“I think Australia, however, has been punching above its weight for the products that are developed here.”