After posting a set of seriously impressive financial results, Elders will forge ahead with its national growth strategy, spearheaded by aggressive agent recruitment, agency acquisition and franchise growth.
The group reported a profit after tax of $116 million in 2017, a growth in the real estate business of 14 per cent.
General manager Tom Russo said that Elders has opened several new offices already in FY18, and it has more in the pipeline.
He called the network “stronger than ever” and said that the growth is being achieved through “significant” investment in the improvement of its real estate offering.
“We have invested heavily in the support we are offering to the real estate network,” Mr Russo said.
“Recruiting a high-performing marketing team from outside the industry, delivering a contemporary brand refresh supported by a vast array of new marketing assets, consistent lead generation campaigns, and a digital marketing strategy which saw us move into the top echelon of digital influencers in Australian real estate according to recently published independent research.”
He also said that in June, Elders will launch a new “industry-leading” website.
“We have also continued to invest heavily in our people and culture.
“We held over 90 training sessions last year attended by 1,800 Elders real estate professionals, not to mention our franchise owners’ masterclass series and top-class annual conference.”
Mr Russo said that the investment is reaping rewards, with Elders attracting quality new agents and offices to the group.
“It was reported as recently as this week that top-performing former The Agency and McGrath agent Nick Bordin had been enticed over to the Elders network.”
New Elders offices
Two additional locations in South Australia