One of the country’s pre-eminent real estate coaches says that the acquisition of new skills and ideas doesn’t necessarily keep office hours, in the lead up to AREC 2018.
Josh Phegan, speaker, trainer and coach to high-performance agents, said one of the big things about learning is that you are never going to know when, or where, you’ll learn something.
But, referencing upcoming AREC 2018, he said putting yourself in an environment where there is a group of people having a conversation is going to provide you with a better (and natural) opportunity to do that.
“What AREC will do is provide the opportunity for the industry to come together to share a dialogue about how to make a better industry, and how to serve the customer better,” Mr Phegan told REB.
“With it being the biggest conference in Australasia you get a diversity of people from all walks of life, and from all parts of Australia and New Zealand. It’s a chance to see the best of the best performing at their best, doing what they have done to ensure consumer excellence.”
Many are talking about the so-called disruptive winds blowing through the industry, but Mr Phegan feels revolution is less about tech disruption and more about systems and process changes.
“The changes address a different level of expectation around service delivery and provides learning about what are the jobs the customer is trying to get done,” he said.
Mr Phegan said the shift in the status quo is not a bad thing because it offers the industry as a whole an opportunity to “really understand” the value proposition of what it provides to clients.
“How do we make it easier and faster to ensure a smoother user experience, whether it’s with the use of online, or offline, tools to do that.
“If you get back to the real problem that the consumer is trying to solve by being involved in the transaction, and if you can hook onto the dreams and aspirations of the consumer then you can actually do great things regardless of market circumstances.”