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Social media proves successful for innovative agency

Social media proves successful for innovative agency

Social media
by Eliot Hastie 0 comments

One agency has proven the power of social media by managing to sell a property within a week by utilising such avenue.

Realmark Urban in Perth was approached by a seller in the suburb of Dianella who had tried to sell their property with another agent for over three months.

The property owner asked the team to try selling methods that hadn’t been utilised before as they were in desperate need of a sale.

Realmark Urban agents Paul Tonich and Miles Garner knew the solution instantly: target a wider market through strategic social media reach on Facebook.

Mr Garner said that they posted the property on the Facebook page on a Tuesday night with $500 advertising behind it, which increased the reach to 50,000–60,000 people in Perth.

“The key is understanding how to use social media platforms in a targeted and strategic manner to seek out the right potential buyers,” Mr Garner said.

Through just one post, the timeline of the house sped up, and by Thursday there were five serious buyers and three inspections booked.

By Sunday, one of the three parties that viewed the property made an offer that was accepted by the seller.

Mr Garner said that through the campaign, they were able to reach people out of the area that were looking to buy and that was ultimately how they got the sale.

“The three interested parties had not been actively searching in Dianella and two of the parties were not from Dianella itself, so it goes to show the kind of impact this type of social media reach can have,” Mr Garner said.

Realmark managing director John Percudani said that Realmark encourage a forward-thinking approach to real estate and that included embracing the latest technologies and channels to sell.

“At Realmark, we do not settle for a standard or traditional when it comes to a client’s property aspirations. No two dreams are the same and neither is our approach. This is a prime example of how our agents work in partnership with the client and the teams within the network to achieve results,” Mr Percudani said.

Social media proves successful for innovative agency
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The threat from the so-called digital disruptors like the property portals, DIY models and lead generating platforms
Competition from other agents in my local catchment area
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