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How does Gavin Rubinstein stay motivated? He chases targets

24 May 2019 Tim Neary

Gavin Rubinstein operates best when he’s chasing something. Every day he likes to show up like it’s the first day, he says, and now the next step in his career, ownership, truly is day one for him and his team.

Mr Rubinstein said he’s excited to see the “best version” of himself step up to the occasion.

“I feel like this is only the beginning. I have amazing people around me to manage the back end of the business allowing me to focus on what I love to do – sell, and an unrelenting commitment to my clients and my practice,” he told REB.


“I’ve been lucky enough with the support of my team to have been awarded the number one sales person for the Ray White group across Australia for the last six years in a row. To achieve that level of consistency, says a lot about our discipline, how serious we take what we do and what we bring to the table for our clients.”

But now there is something new to chase.

“Moving into the ownership phase the motivation shifts slightly because I will now compete in the category of owner,” he said. 

“And then there is of course the office category which I will also be competing in. This is a whole new challenge and it’s going to be difficult because we’re brand new and we’re a lot smaller than some of the other offices that have been around for 20 and 30 years that have held these top spots.”

But Mr Rubinstein says he likes being an underdog and getting to work.

“I’ve built my entire career on that narrative, and that is when I am at my best.”

Mr Rubinstein announced earlier that he will open a Ray White office on Queen Street, Woollahra, on 1 June, the new home of The Rubinstein Group.

It will be the second office to open in the suburb, an unusual situation for the Ray White Group.

Dan White, managing director of the Ray White Group, said “While the new business will be the second office to operate in one suburb, a highly unusual situation for us, the existing owner of Ray White Woollahra, Randall Kemp, and Gavin have developed a strategic plan for the two businesses to work collaboratively, to tackle two distinct trade areas.”

Mr Kemp said he remains fixed on building his office’s local market share in Woollahra, and that Mr Rubinstein will continue his work in the broader eastern suburbs.

Mr Rubinstein agrees, saying his focus is not Woollahra.

“My core trade areas are Bellevue Hill, Vaucluse, Rose Bay, Double Bay, Dover Heights, Bondi and surrounds. These are the areas where I am able to provide the most amount of value to home owners looking to sell.

“Luxury property really anywhere is something I am passionate about, but these suburbs specifically are the areas that I have lived and breathed over the last ten years. This is where I have the networks, data bases, comprehensive market knowledge and the experience to be able to enhance any sellers net position – and none of that is changing.”

If anything, he said, it’s getting turned up “by multiple levels!”

How does Gavin Rubinstein stay motivated? He chases targets
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