Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA
Subscribe to our newsletter SIGN UP

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

news image

Land tax reprieve now available in NSW

May 27, 2020Grace Ormsby

Landlords who are providing their tenants with rent relief during the COVID-19 crisis are now able to apply for land tax concessions. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
Neville Pozzi reb REIWA rolls out new ‘digital doorknock’ strate ...

The Real Estate Institute of Western Australia’s longstanding partnership with The Salvation Army is seeing the real e ...

Property technology app smartphone reb App aims to kickstart the real estate market

As the real estate industry continues to adjust to the new norms brought about by the COVID-19 pandemic, an app develop ...

Kul Singh reb New integration to provide better buyer experience

Openn Negotiation has confirmed a new integration with realestate.com.au which aims to provide a better experience for b ...

REA Group HQ office reb REA Group to take Prop20 digital

REA Group has confirmed its Prop20 series will be transformed into a digital experience. ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Michael Clarke WEB How the best agents are continuing to thrive throu ...

According to Clarke & Humel's Michael Clarke, the challenging nature of the COVID-19 real estate market is actually ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Michael Clarke WEB How the best agents are continuing to thrive throu ...

According to Clarke & Humel's Michael Clarke, the challenging nature of the COVID-19 real estate market is actually ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

suburbs high shot reb Forward indicators point to property recovery

The property market is beginning to show signs of life, with sellers looking to cash in on buyers’ demand, according t ...

housing properties reb ‘No signs of distress yet visible in housing mar ...

While the current crisis could exacerbate high mortgage debt, there are currently no signs of distress visible in the ho ...

home owners reb Home owners given stern warning on upcoming regula ...

Property managers in Victoria should advise caution to home owners, after a stern warning was issued about regulations s ...

Rolf Howard reb Will recent changes to tenancy laws tip the scales ...

The Australian rental market has long been considered by many commentators to favour the landlord over the tenant. Unlik ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

Learn more >
FROM THE WEB
Recommended by Spike Native Network

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?

How First National gets content marketing right

23 May 2017 Melanie Hoole

After browsing the First National Real Estate website, and finding myself impressed by the quality and frequency of the content, I wanted to learn more.

Stewart Bunn national communication manager at First National Real Estate was happy to explain the group’s content strategy and how it has increased its digital presence and improved lead generation for agents. 

First National made its initial foray into content marketing in 2009. Back then, their blog, Facebook and Twitter presence were isolated from each other.

By 2012, social media and social media marketing were embedded into many people’s lives, and it was time to take a more integrated approach.

Advertisement
Advertisement

According to Stewart, developing an integrated content strategy took many months of research and planning. From the initial research to building Social Express (the 24/7 internal social media publishing platform), the website launch, network road shows and training saw 12 months fly by.

Localising content for optimum engagement

Social Express provides members of First National with content. However, the trick to building social engagement lies in the fact that the members must still add one-third of the content themselves, to localise their communications for the community in which they operate.

“As we’re a co-op rather than a franchise organisation, joining Social Express is optional, Stewart said.

At any one time, around one-third of members are signed up to the system. As members learn how to use social media, they sometimes leave our system to run their own show. We’re happy when members are confident enough to go it alone because that means we’ve given them the skills they need.”

“Within six weeks, we’d increased organic traffic to First National’s website by 300 per cent. We had a lift in first-time visitors to the site and a 42 per cent increase in page views.

“We had a 62 per cent lift in first-time visitors to the website in just six weeks.”

Blog content is promoted through social media and published to Social Express subscriber pages. According to Stewart’s data, First National has built the largest Facebook fan base (111,000 incorporating all member pages ‘Likes’) of any Australian real estate business.

All member office teams and agents are encouraged to like and share posts, whether it’s a post about the office birthday party or an information piece on new property legislation.

“Blog content is amplified through social media, Stewart said.

“What I look for are reviews, shares and comments on posts. That makes me happy. Around 82 per cent of members on our publishing system have five-star reviews on Facebook. We know from published surveys that 92 per cent of people agree that they’d use a business with a four-star rating or higher, so you can see what an enviable position we hold.”

The broad reach of Social Express (two million-plus website visitors quarterly) provides high visibility for the First National network, giving its real estate agents credibility that leads to trust.

Inbound marketing boosts leads

First National’s most recent innovation is the revamp of its inbound marketing strategy. Through the ‘gating’ of its more valuable content and adopting new systems, its lead generation in just two months has exceeded the total for all of 2016.

As a team of one, Stewart realised that his time is better spent overseeing the entire First National content universe. He works closely with two external content providers who supplement the content Stewart generates himself. No matter the topic, each blog post is designed to address a frustration or pain point.

Of course, generating all the content required to achieve such great results is time-consuming. It’s a full-time job for a network communications manager and, for a branch office, you’d need to have a dedicated staff member to generate content and manage social. Or you could outsource it to someone who knows what they’re doing and has a passion for property.

How First National gets content marketing right
melaniehoole250x250 may2017
lawyersweekly logo
Melanie Hoole

Melanie Hoole

Melanie Hoole specialises in helping real estate professionals perfect their personal brand, build a first-class digital profile, and implement inbound marketing activities to attract property owners. If you’re looking for digital help but are unsure where to start contact Melanie at www.hoole.co or read her #digithoole insights at www.hoole.co/blog.

FROM THE WEB
Recommended by Spike Native Network

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.