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The ‘boss’ business model and why it no longer works

April 02, 2020Grace Ormsby

For collaborative leaders and valued teams, it’s always a good time to be in real estate, according to a network chief. ...

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top 10 agents

1

ALEXANDER PHILIPS

Year of Experience: 17

Support Staff: 5

Residential Properties Sold: 208

Total Value of Residential Properties Sold:

$614,864,500

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TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
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As REB’s top-ranked project marketing agent with over 20 years of industry experience, James Lampropoulos advocates fo ...

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Property data is undeniably a critical tool, but how does one navigate the abundance of information available without p ...

Graeme Hyde WEB What makes a high-performing office?

With 25 years of industry experience under his belt, Graeme Hyde understands the formula for a successful real estate of ...

Tara Bradbury WEB A completely paperless approach to property manage ...

Tara Bradbury launched Active Agents last year as a means of presenting an entirely paperless property management operat ...

James Lampropolous WEB A project marketer’s take on being a successful ...

As REB’s top-ranked project marketing agent with over 20 years of industry experience, James Lampropoulos advocates fo ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

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Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

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Peter Koulizos reb Wage subsidy to ‘relieve financial pressure’ f ...

The federal government’s recent JobKeeper wage subsidy is set to significantly help relieve rental and mortgage stress ...

Bradley Beer reb New online calculator to ‘revolutionise’ prope ...

In what’s being described as a market-first, BMT Tax Depreciation has launched a new online calculator which it says w ...

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Many businesses over the next few months will be forced to shut their doors to slow the spread of COVID-19. The importan ...

EVENTS
REB Awards 2018 logo 01 1
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

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Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

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6 proven strategies to help you retain your clients

01 April 2014 Jo-Anne Oliveri

Jo-Anne Oliveri2Retention is how you can unlock a sustainable, long-term income stream in your property management business.


Blogger: Jo-Anne Oliveri, founder and managing director of ireviloution intelligence

To achieve retention, however, you must first build a loyal, skilled team using our proven strategies provided in our previous blog post and then, using that team, build a loyal customer base. What follows are six proven strategies that guarantee team retention and take you closer to your ultimate end goal – financial freedom:

 

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Recruitment: hire for attitude, train for skill

 

When you recruit new team members always remember: hire for attitude, train for skill. Why? Because experience is a liability, not an asset. I know many disagree, but let me explain. When applicants have the right attitude and are teachable, they are far better choices than applicants who are set in their ways and not moldable to align with your agency’s culture and brand.

 

Role definition: define, refine, assign

 

You need to define, refine and assign every role within your business. This means creating clear descriptions of what each team member does, your expectations and the standards that must be achieved. Role definition includes describing how each position interacts with other team members’ positions and what and how tasks are shared.

 

Standards: make your business unique

 

Your business standards make your agency unique. Without standards you are just like your competitors; you give prospective employees and clients no reason to choose you over another agency. As a result, writing your standards for every area of your business is essential. Some business areas which must have written standards include dress and personal presentation, service delivery, communication presentation, report presentation, vehicle presentation, task completion (including timeframes) and customer relations.

 

Policies: give your business direction

 

Policies are what provide you and your team direction. As the business owner, you must write your business’ policies so you are in control of the who, what, when, where, why and how of your agency and its operations. Your written policies should encapsulate legislation, business culture, service and standards, processes and codes of conduct (as required by various bodies).

 

Team induction: induct, induct, induct!

 

Your team needs to be inducted and induction must never stop, it should only reduce in frequency. So, you must have a program to ensure new recruits are inducted into every area of your business and continue to receive training once their probation period ends. Induction must be ongoing.

 

Training: planned, consistent, ongoing

 

After induction comes training. Research shows that employees receiving planned, consistent and ongoing training from their employer are more committed to remaining in their current employment than if they are receiving no training and support. So, my advice- train your team members, and don’t stop training them!

 

Use these six proven strategies to help you achieve team retention so you can then work towards the next step, achieving client retention. Unlocking a sustainable, long-term income which leads you to financial freedom is now only a few more strategies away!

 

For more information on these six proven strategies and other strategies to retain your team and clients download our free eBook ‘26 proven strategies to help you retain your team and clients’ at http://retainmoreclientsnow.com 

 


Jo-Anne Oliveri (CIPS, TRC) ireviloution intelligence managing director

Jo-Anne OliveriAs a former member of the Real Estate Institute of Queensland Property Management Chapter and Property Chapter Committee for the Leading Agents of Australia, Jo-Anne Oliveri (CIPS, TRC) is often called ‘the property management guru’. After nearly 20 years' real estate experience, Jo-Anne established ireviloution intelligence to lead positive change in this industry. ireviloution provides property management systems (training and resources), consulting, mentoring, workshops, due diligence and prognosis services to principals and their property management teams. This innovative service offers a world-first – online training that measures competency, monitors progress and teaches systems which streamline, systemise and simplify all property management processes.

6 proven strategies to help you retain your clients
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Listen to other installment of the Real Estate Business Podcast

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?
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