So many agents miss this easy, no-cost way of attracting new property management business.
A substantial percentage of people who attend sales opens are either current or prospective property investors.
How can you take advantage of this opportunity?
- Attend the open
- Ensure that your property management marketing material is being handed out by the sales agent.
What can you say when you call them?
“Mr Smith, my name is Bob Walters from XYZ Real Estate. Last Saturday you attended a sales ‘open for inspection’ of ours, in Magnolia Place, May Park. I represent the property management division of XYZ Real Estate. Is it possible that you may be interested in this property for investment? If so, can I assist you with any information regarding the rent this property could achieve on today’s market?”
Subject to the prospect's response to this script, you could go into further questions, such as:
"Mr Smith, do you own any other investment properties? (if so) Are they currently in the hands of an agent? (if they are) Are you totally happy with the service that your agent is providing?"
If he is happy: "It sounds to me like you are being well looked after, Mr Smith. We are also proud of the service we provide in property management. We have an investor newsletter that is made available free of cost or obligation to all local property investors, would you like to join our mailing list?"
If he is not happy: "It sounds to me like you are not getting the quality of service that you should expect from a professional property management agency. We are property management specialists here at XYZ Real Estate and we are very proud of the service that we provide to our extensive client base. Would you be interested in receiving some information about our services?"
The main objective in this type of contact with a prospective client is to get them on your database.