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Property to regain momentum following health crisis

April 03, 2020Cameron Micallef

Strong property price growth prior to the outbreak of COVID-19 gives investors a snapshot of what market conditions will be like once the pandemic passes, an industry expert argues. ...

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top 10 agents

1

ALEXANDER PHILIPS

Year of Experience: 17

Support Staff: 5

Residential Properties Sold: 208

Total Value of Residential Properties Sold:

$614,864,500

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TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
agent using smartphone 2 reb Agents after more tech solutions amid COVID-19

New research has highlighted the growing need real estate agents have for innovative technology solutions. ...

Agents after more tech solutions amid COVID-19

New research has highlighted the growing need real estate agents have for innovative technology solutions. ...

computer 850x400 How agents can best utilise proptech

With digital disruption showing no signs of slowing down, agents are being encouraged to utilise technology, rather than ...

searching the internet reb Real estate boss shares marketing tactics

The owner and CEO of an elite Queensland agency has revealed how being conscious of both print and digital marketing has ...

Louis Christopher WEB How to analyse property data

Property data is undeniably a critical tool, but how does one navigate the abundance of information available without p ...

Graeme Hyde WEB What makes a high-performing office?

With 25 years of industry experience under his belt, Graeme Hyde understands the formula for a successful real estate of ...

Tara Bradbury WEB A completely paperless approach to property manage ...

Tara Bradbury launched Active Agents last year as a means of presenting an entirely paperless property management operat ...

James Lampropolous WEB A project marketer’s take on being a successful ...

As REB’s top-ranked project marketing agent with over 20 years of industry experience, James Lampropoulos advocates fo ...

Louis Christopher WEB How to analyse property data

Property data is undeniably a critical tool, but how does one navigate the abundance of information available without p ...

Graeme Hyde WEB What makes a high-performing office?

With 25 years of industry experience under his belt, Graeme Hyde understands the formula for a successful real estate of ...

Tara Bradbury WEB A completely paperless approach to property manage ...

Tara Bradbury launched Active Agents last year as a means of presenting an entirely paperless property management operat ...

James Lampropolous WEB A project marketer’s take on being a successful ...

As REB’s top-ranked project marketing agent with over 20 years of industry experience, James Lampropoulos advocates fo ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

Calls to class real estate as ‘essential’

In the event of further restrictions in response to the coronavirus, an industry group is calling for real estate servic ...

forrent house reb 1 Eviction freeze only fixes one side of rental equa ...

The government is being urged to implement immediate rental subsidies for tenants bearing the brunt of COVID-19. ...

Peter Koulizos reb Wage subsidy to ‘relieve financial pressure’ f ...

The federal government’s recent JobKeeper wage subsidy is set to significantly help relieve rental and mortgage stress ...

Bradley Beer reb New online calculator to ‘revolutionise’ prope ...

In what’s being described as a market-first, BMT Tax Depreciation has launched a new online calculator which it says w ...

EVENTS
REB Awards 2018 logo 01 1
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

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Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

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A guide to your marketing checklist

26 August 2014 Deniz Yusuf

deniz smallBDM Coach Deniz Yusuf highlights the importance of correct marketing and advertising around a property manager’s available properties.

Blogger: Deniz Yusuf, BDM and coach, bdmcoach.com.au

Consulting a new office is very enjoyable and rewarding, especially when you see things being implemented to improve systems for growth.

Now my training isn’t just about growing rent rolls and improving new business numbers. Getting 10 new listings a month is fantastic, but having them sit vacant isn’t cool at all.

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Placing accountability onto the listing agent is very important, this continues until the property is collecting income for the landlord and obviously the department - meaning once a tenant has been secured.

Now we all cringe when we see properties advertised with spelling mistakes, blurred photos, pictures taken with lawns knee high and so on.

Yes we can smile if it’s a rival agent, but in the end, they’re only dragging down real estate in general in your area, and seeing properties sit vacant even longer doesn’t help either (refer to Checklist for hard-to-rent properties)

Having the correct marketing and advertising around your available properties is only going to help you:

·         Maximise owner’s investments, by filling the property faster, I touched on this in a previous blog                                                            “Checklist to help maximise your landlords investment

·         Attract better quality tenants

·         Less opens

·         Less applications

·         Less calls and so on - as it will also help you with time management

If you can create or have a checklist guide for marketing in your office, all of your marketing can at least have a common theme throughout your business.

Most offices I visit or agents I speak with will send out the newbie to take the pictures, even sometimes the receptionist.

I’m not saying all offices are guilty of this, but I do find it funny, we work so hard to get a listing, and then we sometimes slip up, or loosen our belt when it comes to marketing.

Give them a guide that they can follow to help resolve the issue, teaching them how it should be done.

It would be fantastic if we could use professional photography all the time, and it’s great seeing it used more often in property management.

Maybe use it as a tool to win the listing, “list with me today Mr Smith, and we’ll give you professional photography”.

Talk with your photographer who deals with sales, he may give the office a better rate for having sales and the PM department.

Lifting the standard of the marketing in your office will only help your office look better for potential landlords. More and more potential clients are doing their homework on agencies before they even call you.

If you would like a copy of a free “Marketing Checklist Guide” email me at This email address is being protected from spambots. You need JavaScript enabled to view it.


Deniz Yusuf, BDM and coach, bdmcoach.com.au
deniz 150Deniz Yusuf was a BDM for Integrity Real Estate on the South Coast of NSW. He listed over 900 new managements in a 4 year period, with an astonishing 317 in 2012 and was awarded the best BDM two years in a row with Leading Property Managers of Australia during his time as an agent. Deniz is now a coach and mentor to agents across Australia and New Zealand through BDMCoach.com.au. Find out more about Deniz and his Coaching services at bdmcoach.com.au

A guide to your marketing checklist
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FROM THE WEB
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?
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