Ensure you never miss an issue of the
real estate business bulletin
Swimming against the tide!

Swimming against the tide!

by Elizabeth Hood 0 comments

Life is about connecting and building long-lasting relationships with those around you, and I believe the workplace is no exception to this.

I have never believed in the ‘sales type approach’, rather placing a firm belief that a professional approach with a personal level of care builds and grows trust not only for the initial opportunities, but for the long-term results.

Connecting with clients on both a personal and professional level is vital to creating a solid foundation and therefore building a high level of trust. Facilitating a non-rushed environment, listening and treating clients like they are your sole client, are all keys to building a solid foundation. 

In a world where the concept of A.B.C (Always Be Closing) is driven into the core of most real estate agents, I believe there can be another alternative - A.B.E (Always Be Educating)

It will scream uncertainty, but I believe in swimming against the tide. As industry leaders and professionals, we have a responsibility to educate and take clients on a journey. Our role should be to focus on clients' individual needs and provide for them the best possible outcome for their situation. I specifically choose to never close on the day. I believe in building a level of trust that outweighs the ‘sales-norm’. This is what they expect! Instead, I focus on my professional approach, industry experience, market knowledge and care for my clients' needs to gain the new business. 

Following up is crucial to the everyday role of a business development manager. This is where I also believe the A.B.E approach works effectively. Go the extra mile in providing value-added information. Be the expert leader and self-educate not only yourself but your clients to gain the respect and then ultimately the business. Relevant information provided to a prospective client is appreciated and multiplies the effect of a long-lasting relationship. Why wait until business is secured to grow that repore and trust?

2014 brought many challenges and worthwhile results. I was able to achieve many personal goals through hard work, follow up and commitment. 278 new managements for 2014 was an exciting achievement, yet being passionate about real estate for me is not only about the numbers; it's the people. To create consistent, long-lasting results, I believe the focus needs to return to the client and their investment needs. 


Swimming against the tide!
lawyersweekly logo

Elizabeth is a fast-rising star in the world of property management. With over a decade of experience under her belt, Elizabeth began Elite Real Estate to meet the need for an agency with a personal touch, built on relationships.

Recognised nationally for her excellence in building a property management business, and with three accredited BDM of the Year Awards in 2014-2015, Elizabeth brings a wealth of experience to Elite Real Estate. Elizabeth has a passion for property and the drive to see property owners in Central Queensland well looked after.

With her regular property market updates, Elizabeth keeps her finger on the pulse of the Central Queensland real estate market, and Elite clients benefit from this knowledge. Elizabeth is backed by full REIQ accreditation and membership.

More articles from this author:
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?