realestatebusiness logo
realestatebusiness logo
Subscribe to our newsletter SIGN UP

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

rpm logo latest

The importance of the first impression

27 May 2016 Heidi Walkinshaw

It is a truth universally acknowledged that it takes around seven seconds to make a first impression.

This first impression can determine how someone else will perceive you, the assumptions they will make about your personality, and whether they will like, trust and respect you.

Have you thought about how you come across to someone else in those first seven seconds?

In an industry where first impressions are the order of the day, it is important that you are aware of the impression that you give to others, as it could be the deal-breaker when it comes to something as important as beginning a relationship with a client and gaining a new listing.


There are two ways in which your message is delivered: either through verbal or non-verbal cues. Research has found that non-verbal cues are four times more likely to influence a first impression than verbal cues.

In honing your non-verbal impression, think about a few keys factors:

  • Posture and attitude – standing straight and tall and making eye contact can signal confidence and form a connection, while hunching your shoulders and looking down at the ground constantly can signal a lack of self-confidence. Also consider your attitude and how that may come across in those first moments. Are you confrontational? Do you stand back a little and fall back into yourself?
  • Smile! – never underestimate the power of a smile. Smiling can signal that you are friendly and approachable, and also help to boost endorphins, which is why we can often feel great when we smile or laugh. So why not pass it on?
  • Shake hands – this is one of the fastest ways that you can build rapport with someone. Although, it’s a good idea to practise those handshaking skills! There is nothing worse than having your little hand crushed in a vice-like grip or being given the ‘limp fish’ shake. Your handshake will also reflect your personality, so it’s worthwhile thinking about what type of shaker you are.

When practising verbal cues, it is a great idea to train yourself in the mind-to-mouth filter; the one where you think about what you are going to say before you actually say it. This filter can often save you in social situations.

When you are analysing your first impression style, ask your friends or co-workers about their impression of you to gain some feedback on where you may be able to improve. You might even like to use them as guinea pigs when you are testing how you connect with others and perfecting your first impression skills.

The importance of the first impression
Heidi Walkinshaw 2016 cropped
lawyersweekly logo
Heidi Walkinshaw

Heidi Walkinshaw

Heidi has been immersed in property management for over 14 years’ dealing in all aspects from leasing, property management, business development and team management. Adding to the mix with 5 years as a Trainer and Consultant, Heidi has worked with small and medium-sized rent rolls in implementing systems and procedures to increase efficiency, growth and profitability within agencies. 

Heidi brings enthusiasm and energy to Real Plus and is passionate about system implementation; procedures and staff training that can assist in reducing stress and saving time while helping clients have a more profitable property management business. 


Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
Do you have an industry update?
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.