Powered by MOMENTUM MEDIA
realestatebusiness logo
Subscribe to our newsletter SIGN UP

Why do we all avoid prospecting?

13 October 2016 Lauren Kirk
Property management prospecting

Prospecting is a dreaded word for some new business managers. However, it is unavoidable for those who want to proactively grow their rent roll.

Everyone would much rather rely on the easy wins – referrals, word of mouth, even sales leads. However, in order to get ahead of the curve and generate more leads, we have to prospect.

But why do we avoid prospecting and find every excuse not to? Prospecting is hard work. That’s a fact as is the fact that no one likes to hear the word ‘no’.

The key to shattering these excuses is understanding that it’s all a numbers game. Recognise that every ‘no’ you hear brings you one call closer to generating a lead and making an appointment. There will be a reward for your efforts, but consistency is the key. The more you prospect, the more comfortable and confident you will become in your ability. It’s all about mastering your skill.

So persevere. As your skill improves, so will your ability to generate leads and secure appointments. Which only means one thing – your results will also improve.

And remember, if you don’t ask, the answer is always no.

Why do we all avoid prospecting?
lawyersweekly logo
FROM THE WEB
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast

Network or independent?

Independent
Network, the bigger the better
Network, but midsized
Niche group, small and agile
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.