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How to communicate with your clients in the digital age

25 September 2017 Tolga Ozer

Whether it’s buyers, landlords or tenants, let’s face it, we are all trying to do more than one thing at a time. Sometimes it’s more convenient to text, email or use WhatsApp.

Gone are the days of picking up the phone and expecting an answer on the other end.

The digital revolution has been the key driver of change in our society over the past five years. Personally, I’ve always been a caller, but now I have had to adapt my preferred means of communication to appeal to and retain potential and existing clients.

In today’s world, clients simply want straight-up, instantaneous facts and figures, minus the fluff.

My tips for communicating with clients in 2017 and beyond are:

1. Equip yourself with the right tools  

Buyers have access to more information nowadays than ever before. They want real information and fast. Just because one client prefers text messages, it doesn’t mean the next prefers email or even WhatsApp. Be open to all forms of communication and educate yourself on how to use the technologies available! After all, these can also make your life easier.

2. Pro-actively provide detailed reports

Don’t wait to be asked the questions. Due to technology restraints in the past, agents could get away with providing vague information. Now, banks are even offering suburb profiles and predictions of what a person’s home could be worth. Stay on top of it and create a template that you can share with potential buyers following each open.

3. Be honest and get to the point

Embrace the facts and figures, regardless of whether it is good or bad news. If you can demonstrate that you are well informed, even if the facts are not in your favour, the end result may not be too bad. You don’t want the buyer researching and finding all the information for themselves, especially if you could have easily shared these facts. This is the quickest way to lose trust and credibility.

How to communicate with your clients in the digital age
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Tolga is a specialist in the Sydney City area – with the Hyde Park precinct a focus. He has seen Hyde Park transform into the city’s backyard. Former office blocks and barren buildings are now the premium homes to a wide variety of people, from young families to executive couples and downsizers. 

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