Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA

News

06 July 2020 Cameron Micallef

REIA supports NSW tax reform

News

06 July 2020 Emma Ryan

Perth sales strongest in 5 years

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

news image

REIA supports NSW tax reform

July 06, 2020Cameron Micallef

A proposal by the NSW government that could see a major overhaul of the tax system has been welcomed by industry experts. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
Openn Negotiation NZ reb Real estate platform broadens national scope

A local real estate sales platform has expanded its horizons to Australia’s easterly neighbour. ...

online house buying reb Agents urged to upskill bidders and vendors on rea ...

With virtual online auctions in full steam ahead during the pandemic, one company is encouraging agents to embrace tec ...

real estate online reb Real estate platform posts 55% growth year-on-year

realestate.com.au has set a new record, increasing its audience by 55 per cent year-on-year. ...

pile documents reb REINSW launches own contract creation tool

A new online program is set to revolutionise the sales process and get properties to market quicker than ever before, ac ...

Tom Panos Live 020720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Fiona Blayney WEB How this thought leader has weathered the COVID-19 ...

According to the recipient of this year’s REB Awards Industry Thought Leader of the Year, the global pandemic has prov ...

Brian Whiteman web How this agent is continuing to hit goals through ...

Although many traditional real estate offices have struggled under the remote working conditions dictated by the coronav ...

Tom Panos Live 190620 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Tom Panos Live 020720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Fiona Blayney WEB How this thought leader has weathered the COVID-19 ...

According to the recipient of this year’s REB Awards Industry Thought Leader of the Year, the global pandemic has prov ...

Brian Whiteman web How this agent is continuing to hit goals through ...

Although many traditional real estate offices have struggled under the remote working conditions dictated by the coronav ...

Tom Panos Live 190620 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

2calculator850x400 apr17 How fragmented investment is changing real estate

Investors are being urged to look at alternative property strategies, including fragmented property ownership, as a way ...

residential property build reb Are dodgy builders putting home owners at risk?

Home owners are urged to be mindful about those they engage for building services, following an investigation into a ...

Perth aerial new reb Standard agreements set in stone for WA mobile hom ...

Western Australians who call residential and caravan parks home will be better protected after new laws were passed by S ...

Bartier Perry reb Stern warning for SMEs refusing to engage with lan ...

Small and medium-sized businesses who are using COVID-19 as an excuse to refuse to either pay or engage with landlords ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

Learn more >
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?

The real value of your business is in your data

05 February 2018 Cecille McCutcheon

Real estate agencies often underestimate the value of their client and prospect data.

Understanding your target audience in order to communicate more effectively is just one aspect of using real estate data as a tool to improve the customer experience.

It’s important to think long-term about what this data represents and the value it can ultimately generate. This means using the data to deliver tailored marketing content and adjusting your messaging as you follow someone through the real estate life cycle.

The life cycle

Advertisement
Advertisement

Most of us begin our real estate journey as tenants in a rental property. Tenants can then go on to become first home buyers. After some time, they might sell their first home to upgrade when they need more space due to having kids or because of other lifestyle needs or desires.

They may even go on to become investors with a portfolio of multiple properties. After some more time when they get older, they may downsize and sell off their property or properties.

Plotting the journey

Does your agency know when people in your database have changed their profile? In other words, do you know when they have, for example, moved on from being a tenant to a first home buyer?

To know this, you need to capture and create a database of all your leads and segment them into categories. This includes details from people who enquire about properties and visit open home inspections.

Maximising software

Manually capturing, segmenting and managing your real estate data takes a lot of work.

Software solutions can automatically capture every piece of data, ensuring you don’t lose any leads while keeping sensitive information secure.

However, agencies should be wary when selecting software developed by providers that may share your data to third parties, or worse, try to sell your own data back to you.

Data strategy

It’s important to have a data strategy in place so you can take a holistic view about how it affects your client relationships and your overall digital marketing strategy.

If your clients start receiving unsolicited mail from removalists and cleaners, it may reflect poorly on your agency.

Remember that real estate is a relationship-based business. Your agency should safeguard data to protect future business growth and maintain long-term client relationships.

Take care that your data is not shared. Make sure also that it is stored in the same country where it was captured to ensure that it is subject to the same stringent privacy laws. A good-quality independent real estate software provider will ensure that your data is uploaded immediately onto your CRM.

The real value of your business is in your data
cecillemccutcheon 250x250 feb2018
lawyersweekly logo
Cecille McCutcheon

Cecille McCutcheon

Cecille is a Certified Practicing Accountant and is passionate about creating great customer experiences.

She has over 20 year’s experience across many sectors; including banking, manufacturing and real estate, and in many countries; including the UK and the Netherlands.

Cecille is never more comfortable than when she’s leading a team or overseeing projects – unless there’s a glass of champagne involved!

FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.