Ensure you never miss an issue of the
real estate business bulletin
What’s our true value?

What’s our true value?

by Peter Hanscomb 4 comments

It’s time we come together and really weigh into the debate around the value proposition of our industry.

When it comes to our future, we can’t begin to create a solution until we face the problem. And the problem is that people don’t think real estate agents give any value.

My argument has always been that there is a huge difference between what an average agent will produce and the results a great agent can provide.

Case in point: I recently saw two apartments in the same block sell at around the same time. They were both very similar in size, at 133sqm and 127sqm. One sold for $5 million, the other sold for $3.975 million. The difference is simple: one agent screwed up.

We are being bombarded with new business models that supposedly give people a cheaper option to achieve the same result. But let’s be honest: when does cheap ever work? We’re not talking about a cab fare here. We are talking about the most important transaction in people’s lives — and their biggest transaction.

Perhaps the greatest misconception is that our value comes down to putting an advertisement in the paper. Marketing is a part of the process, but it’s not what we do and it’s not where our value lies.

Advice and negotiation and the ability to get the most amount of money at the point of opportunity, that’s the true value of a real estate agent.

What’s our true value?
lawyersweekly logo
promoted content
Recommended by Spike Native Network
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?