It’s time we come together and really weigh into the debate around the value proposition of our industry.
When it comes to our future, we can’t begin to create a solution until we face the problem. And the problem is that people don’t think real estate agents give any value.
My argument has always been that there is a huge difference between what an average agent will produce and the results a great agent can provide.
Case in point: I recently saw two apartments in the same block sell at around the same time. They were both very similar in size, at 133sqm and 127sqm. One sold for $5 million, the other sold for $3.975 million. The difference is simple: one agent screwed up.
We are being bombarded with new business models that supposedly give people a cheaper option to achieve the same result. But let’s be honest: when does cheap ever work? We’re not talking about a cab fare here. We are talking about the most important transaction in people’s lives — and their biggest transaction.
Perhaps the greatest misconception is that our value comes down to putting an advertisement in the paper. Marketing is a part of the process, but it’s not what we do and it’s not where our value lies.
Advice and negotiation and the ability to get the most amount of money at the point of opportunity, that’s the true value of a real estate agent.