Technology is not destructive; it doesn’t even have to be disruptive. And it is not making us any “less human”.
Technology is increasing the human contact. Technology can be leveraged to enhance our client contacts. Today, and ever increasingly with each “tomorrow”, if you don’t have connection on a digital platform, your relationships will suffer.
We should be using digital tools at our disposal, on our desk and in our pockets, to make our relationships stronger. Consumers already conduct digital interviews prior to choosing service providers. They visit our web sites, follow our social media, all for the purpose of assessing us as professionals. That’s happening today and will continue; and we’ll need to be increasingly refined in what and how we are represented digitally.
The best of the plethora of tech-driven tools are people-orientated. They need to be elegant, increase productivity, simplify, streamline and allow you to connect.
Video messaging platforms such as BombBomb, Streaka, FaceTime, Skype and Facebook are designed to enhance relationships through connecting visually at a higher level of engagement. Why stop at emails and text messages when you can add “face-to-face” to the engagement? Others like HomePrezzo and Homepass allow real estate agents to interact with clients and facilitate the purchase, sale or rental of property.
The leading innovators demonstrate a trend away from “click to buy”, making it an unlikely disruptor to our industry. Our focus on technology needs to be at the back-end of our business because that is where we and our clients will benefit.
As owners of a master franchise, at our level, our clients are our members. We are introducing a number of innovations to redefine and evolve our network. The RE/MAX philosophy is to build collaborative and enduring relationships and networks through personal relationships, networking, trainings and events.
Here, we don’t equate technology with disruption.