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Sit still, look pretty

Sit still, look pretty

by Andrew McCulloch 1 comments

Earlier this year, Angelina Jolie made headlines for the advice she shares with her daughters. Jolie says she regularly tells her girls that “anyone can put on a dress and makeup — what sets you apart is what you’re willing to do for others”.

At the same time, there’s a Daya song my wife and daughters are playing on repeat at the moment, where the lyrics include the line, “No, I don’t wanna sit still, look pretty”.

All powerful words I now can’t get out of my head, particularly in a world where many of the “superstars” of the day seem to be famous only for being famous.

I find it similarly fascinating when I hear business owners talk about the importance of a brand. I absolutely understand the desire to be with a powerful brand — why wouldn’t you want that? But more fundamental to real success is what’s behind the brand: the tools, the services and, critically, the people.

Interestingly, there are a number of brands in our industry that have done a great job of creating a really slick look.

But beyond the brand, there’s not a lot of depth to the services and technology on offer to support franchisees and their people in selling and managing property. It’s no doubt a problem of scale and limited resources. 

We all want to look good, but being good is what really counts.

Sit still, look pretty
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Andrew McCulloch is the Ray White CEO of network development.

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What keeps you awake at night?

The threat from the so-called digital disruptors like the property portals, DIY models and lead generating platforms
Competition from other agents in my local catchment area
Changes in the traditional real estate model and an uncertain future for the industry
The current cooling markets and other economic influencers
Nothing. I back myself to meet the challenges ahead
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