With KPIs to hit, listings to win and commissions on the line, real estate is often considered a game of numbers and hard sells. It’s a high-stress environment and the pressure is almost always on. This means that agent burnout is a real problem in the industry and leaders need to take a stand.
To create a healthy work/life balance and increase job satisfaction, principals must look out for their staff and promote a positive work environment that inspires self-care, self-belief and self-motivation.
Here are eight easy ways to inspire your team and get the good vibes flowing in your office.
Build core values
This is where you need to start. At the heart of every good business is a set of strong and well-defined values. Why does your company exist and why do you do what you do everyday? Once you work out your purpose, jot it down and use it to keep yourself accountable. Remember, this is your moral compass, so if you stray, the first person you’re letting down is yourself.
Set clear goals
You’ve established your values, so now it’s time to set some short, medium and long-term goals. Where do you want to be in one, five and 10 years’ time? For a team-building exercise, get everyone in your office to share these objectives and then brainstorm ways to achieve them. Having clear direction and a team of colleagues rooting for you is incredibly motivating, so always embrace opportunities to collaborate.
Offer upskill and personal development strategies
The benefits of encouraging your staff to seek extra training are twofold. On one hand, you will have a team of highly skilled professionals that love what they do; on the other, your staff will feel supported by you. Not only will they work harder to achieve your vision, but retention rates will be high because they feel like you’ve got their best interests at heart. Ask them what they want to learn about, you might be surprised by their answers!
There’s nothing more motivating than a bit of friendly competition. Why not introduce a fun leaderboard that doesn’t just focus on sales numbers but includes referrals, emails sent and any other interesting ideas you can come up with? Sales agents tend to be competitive by nature, so use what makes them tick to get some extra energy out of their 9–5 grind.
Public recognition of achievements and show appreciation
If they’ve done a good job, tell them. Public recognition isn’t hard, but it goes a hell of a long way.
Give them the tools they need
You wouldn’t tell a plumber to do their job without a spanner, so why would you send your agent out in the field without the right tools to back them up? Prospecting technology such as ActivePipe is an essential component of an agent’s daily routine. It takes the hard work out of nurturing their leads to sale, while streamlining efficiency and improving your brand’s public recognition. If you’re not on it, give it a go.
Update the decor
An easy way to make people feel good is to create a nice atmosphere through simple interior design improvements. You don’t need a $20,000 renovation; research shows that having just a few plants around an office space lightens spirits and even cleans the air for you. Take note of the culture in your office. If your team is ducking out for a caffeine hit every couple of hours, why not invest in a coffee machine that not only hits that sweet spot at 3pm but also encourages a space where people can chat.
At the end of the day, none of this matters if your team doesn’t trust you. The only way to cultivate that trust is to be transparent in everything that you do. Talk about the business’ progression regularly and encourage an open-door policy where staff can ask any questions they may have without judgement. Always be straight with your answers because people can smell bullshit from a mile away.
Humans respond to authenticity, so don’t just be a boss; be a role model they can rely on.