realestatebusiness logo
Subscribe to our newsletter SIGN UP

Be different

September 14, 2018 Andrew McCulloch 0 comments

How? It’s the suit, the sunglasses, the hair. Not one particular thing, but the overall package generally screams “agent”. We have a look — perhaps more so than any other industry.

It’s a gift, actually, for anyone who’s keen to stand out. If you want to be memorable at the listing table, the first (and easiest) step is to look different. If all the agents in your area are driving flashy cars, go for something that’s not. If all the other agents are driving older cars, find yourself a ride that stands out. The same goes for clothes.

But perhaps most importantly, after you’ve fixed yourself in your prospective customer’s mind by looking different, it’s time to think about actually being different.

That part can be harder, but in a market that’s increasingly challenging, the “how” is pretty easy to identify.

Do more. Be more. Communicate more often. Act with integrity. Look for ways you can help. And don’t make everything about you.

That’s how to be different.

Be different
lawyersweekly logo
Recommended by Spike Native Network
reb top 50 women 2018

The 2018 REB Top 50 Women in Real Estate ranking is out now, see the full 2018 ranking here!

featured podcast

featured podcast
Doing what is required for the day — and doing it every day

Bill Tsounias believes that achieving an end goal is simple: break it down to the basics and do these day by day. ...

View all podcasts

How do you get your day started?

I get up early and get to the office to get ahead of my competition
I get up early and get an exercise workout in first thing
I take my time getting to the office, avoiding exercise, to be fresh when I hit the phones
I have no regular routine, rather I take everyday as it comes
Do you have an industry update?
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.