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Century 21 joins the remote agent revolution

August 07, 2020Grace Ormsby

The global heavyweight has joined the ranks of real estate offerings that have developed a remote agent solution to fill a gap in the market. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

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Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
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An Australian proptech company has helped local property managers navigate the stressors felt during the COVID-19 pande ...

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ActivePipe has launched a new feature which aims to clear the way for a near fully automated service. ...

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An Australian property service and technology provider has closed a deal worth $3 million, further cementing its status ...

Openn Negotiation NZ reb Real estate platform broadens national scope

A local real estate sales platform has expanded its horizons to Australia’s easterly neighbour. ...

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What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Dr Nicola Powell WEB Property trends with Domain’s senior research an ...

In this episode of Secrets of the Top 100 Agents, Dr Nicola Powell unpacks the key trends she’s uncovered in Domain’ ...

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What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

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Kate Smith developed a love of real estate while working as a receptionist at her mother’s agency, Harcourt Smith, whi ...

Tom Panos Live 060820 What’s Making Headlines – The week commencing ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Dr Nicola Powell WEB Property trends with Domain’s senior research an ...

In this episode of Secrets of the Top 100 Agents, Dr Nicola Powell unpacks the key trends she’s uncovered in Domain’ ...

Tom Panos 310720 What’s Making Headlines – The week commencing ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Kate Smith Web What competitive sport and real estate have in com ...

Kate Smith developed a love of real estate while working as a receptionist at her mother’s agency, Harcourt Smith, whi ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

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Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

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Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

David Hancock reb Why concerns about the so-called economic ‘cliff ...

Many commentators have been pointing to the end of September as a danger zone for the economy, writes David Hancock. ...

Queensland aerial properties reb Housing approvals fall to eight-year low

The COVID-19 health pandemic has triggered the fourth consecutive decline in dwelling approvals, according to the latest ...

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COVID-19 hasn’t dampened international interest in Australian property, with the Brits proving Down Under is still in ...

Sharon Fox Slater reb Weather watch: Winter-proofing rentals

Wet and windy conditions can wreak havoc on rental properties. Each winter, insurance claims for water damage spike as ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

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3 ways to maximise Google, Facebook and Instagram in 2019

01 February 2019 Greg McCutcheon

Each month, approximately 19 million Australians use Google Search, 1 million access Facebook and 11 million access Instagram. That makes these platforms fantastic sources for generating new leads for your agency.

This is why digital marketing is a critical part of every marketing strategy today, and here are the three ways to get the most from these platforms.

1. Powerful targeting

Google and Facebook are so powerful that they have proved a better resource than real estate portals for many agents wanting to reach in-the-market buyers.

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Sophisticated tools are available and allow you to refine your targeting precisely to reduce the cost per lead.

This means you can reach the right people based on your location, buyer segment, campaign goals and more. However, you must get the process right to succeed.

2. Strategic approach

Generating leads is all about being strategic. Lead generation only takes place after businesses nurture the audience and engage. Spamming digital platforms for leads will only damage your brand and reputation.

Agencies must draw in and nurture prospects by providing value through relevant, creative and/or informative content. Timing is also crucial. For example, it’s a bad idea to advertise for leads on high-profile holidays as news feeds are flooded and people’s minds are elsewhere. Although, bear in mind, it is a good time to advertise during the holiday period as more people are online whilst on leave.

3. Use the digital funnel

The process of generating leads on digital channels occurs over multiple stages, depending on your campaign outline and goals. Over a three-month period, you may have two posts each month with the following goals over three stages:

• Awareness - Involves targeting a specific audience with tailored content to generate views and impressions.
• Intent - Involves refining and re-targeting your audience, generating clicks and building followers.
• Action - Further refining and re-targeting your audience, generating leads and appraisal requests.

The key objectives of the first two stages is to warm the market, build followers and begin delivering value. Once you have generated trust and awareness, you can generate leads in the action stage.

3 ways to maximise Google, Facebook and Instagram in 2019
Plezzel Greg McCutcheon
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Greg McCutcheon

Greg McCutcheon

Greg is a director at Plezzel.

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