Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA
Subscribe to our newsletter SIGN UP
intro image

News

06 April 2020 Cameron Micallef

REA launches new feature

CONTINUE READING

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

news image

How to save commercial property during COVID-19 outbreak

April 06, 2020Cameron Micallef

The state government is being urged to save the commercial sector by allowing landlords a 12-month hiatus from paying land taxes. ...

REB_top100agents
top 10 agents

1

ALEXANDER PHILIPS

Year of Experience: 17

Support Staff: 5

Residential Properties Sold: 208

Total Value of Residential Properties Sold:

$614,864,500

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment
Yes, I've been the victim of workplace bullying
No
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
agent using smartphone 2 reb Agents after more tech solutions amid COVID-19

New research has highlighted the growing need real estate agents have for innovative technology solutions. ...

Agents after more tech solutions amid COVID-19

New research has highlighted the growing need real estate agents have for innovative technology solutions. ...

computer 850x400 How agents can best utilise proptech

With digital disruption showing no signs of slowing down, agents are being encouraged to utilise technology, rather than ...

searching the internet reb Real estate boss shares marketing tactics

The owner and CEO of an elite Queensland agency has revealed how being conscious of both print and digital marketing has ...

Louis Christopher WEB How to analyse property data

Property data is undeniably a critical tool, but how does one navigate the abundance of information available without p ...

Graeme Hyde WEB What makes a high-performing office?

With 25 years of industry experience under his belt, Graeme Hyde understands the formula for a successful real estate of ...

Tara Bradbury WEB A completely paperless approach to property manage ...

Tara Bradbury launched Active Agents last year as a means of presenting an entirely paperless property management operat ...

James Lampropolous WEB A project marketer’s take on being a successful ...

As REB’s top-ranked project marketing agent with over 20 years of industry experience, James Lampropoulos advocates fo ...

Louis Christopher WEB How to analyse property data

Property data is undeniably a critical tool, but how does one navigate the abundance of information available without p ...

Graeme Hyde WEB What makes a high-performing office?

With 25 years of industry experience under his belt, Graeme Hyde understands the formula for a successful real estate of ...

Tara Bradbury WEB A completely paperless approach to property manage ...

Tara Bradbury launched Active Agents last year as a means of presenting an entirely paperless property management operat ...

James Lampropolous WEB A project marketer’s take on being a successful ...

As REB’s top-ranked project marketing agent with over 20 years of industry experience, James Lampropoulos advocates fo ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

real estate agent reb Moratorium does not mean rent-free

Landlords have received welcome news, with the Minister for Housing confirming there is no rental freeze during the mora ...

Calls to class real estate as ‘essential’

In the event of further restrictions in response to the coronavirus, an industry group is calling for real estate servic ...

forrent house reb 1 Eviction freeze only fixes one side of rental equa ...

The government is being urged to implement immediate rental subsidies for tenants bearing the brunt of COVID-19. ...

Peter Koulizos reb Wage subsidy to ‘relieve financial pressure’ f ...

The federal government’s recent JobKeeper wage subsidy is set to significantly help relieve rental and mortgage stress ...

EVENTS
REB Awards 2018 logo 01 1
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

Learn more >
FROM THE WEB
Recommended by Spike Native Network

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?

Why time-exclusive campaigns are delaying your project sales

02 October 2019 Zak Wilford
Zak Wilford

As buyer behaviour changes and evolves, sellers must be continually re-evaluating and looking for opportunities to evolve too.

I recently had a conversation with a property developer about his lack of success with a three-month campaign on what is supposed to be the “go-to platform” for real estate.

I questioned this “time-exclusive” marketing process and the reason for creating a three-month window in which the project was visible. There’s no denying consumers want more access to more information, and the buying cycle is now heavily influenced by this period of education.

For a customer to have made up their mind to make such a large purchase during this time frame is unlikely, but if they go back to the platform to search once the campaign is over, theyll see an error code and be redirected to search for something else.

Advertisement
Advertisement

The concept of “nurturing” a lead is at the forefront of all successful marketing strategies, and I wonder how much “nurturing” can be done during a three-month campaign.

Nurturing a lead is the process of providing valuable content to potential prospects at each stage of their decision-making process. Re-targeting, re-engaging and creating subtle ways to stay in the minds of potential buyers.

I think property developers should be paying close attention to businesses that are growing audiences of potential consumers before launching a product. Building a brand, telling a story and growing awareness of a concept while inviting potential consumers to “stay up to date” or “get notified” slowly build anticipation and fits perfectly into the education cycle that plays such a substantial role in a buying decision.

Actively managing and promoting a project with quality content relating to construction updates and news throughout the build allows you to grow an audience slowly. It will lead to a pool of interested and engaged potential buyers that are staying up to date with the view to educate themselves on a purchase they are considering.

As the number of urban-identified projects grow, so does the ability to build a pool of interested consumers.

Zak Wilford is a strategy and onboarding specialist at urban.com.au, a platform that connects developers with consumers that are searching for brand-new properties.

Why time-exclusive campaigns are delaying your project sales
Zak Wilford 2 reb
lawyersweekly logo
Emma Ryan

Emma Ryan

Emma Ryan is the deputy head of editorial at Momentum Media.

Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.

Email Emma on: [email protected]com.au

FROM THE WEB
Recommended by Spike Native Network

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.