Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

news image

‘Staggering’: Sydney vacancies reach record highs

July 10, 2020Grace Ormsby

COVID-19 is continuing to wreak havoc on vacancy rates in Sydney, with vacancies up for the fourth consecutive month. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
Openn Negotiation NZ reb Real estate platform broadens national scope

A local real estate sales platform has expanded its horizons to Australia’s easterly neighbour. ...

online house buying reb Agents urged to upskill bidders and vendors on rea ...

With virtual online auctions in full steam ahead during the pandemic, one company is encouraging agents to embrace tec ...

real estate online reb Real estate platform posts 55% growth year-on-year

realestate.com.au has set a new record, increasing its audience by 55 per cent year-on-year. ...

pile documents reb REINSW launches own contract creation tool

A new online program is set to revolutionise the sales process and get properties to market quicker than ever before, ac ...

Tom Panos Live 090720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Courtney Caulfield wEB Servicing Brisbane’s high-end market

Despite only having four years behind her as a real estate agent, Courtney Caulfield from Place - Kangaroo Point has qui ...

Tom Panos Live 020720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Fiona Blayney WEB How this thought leader has weathered the COVID-19 ...

According to the recipient of this year’s REB Awards Industry Thought Leader of the Year, the global pandemic has prov ...

Tom Panos Live 090720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Courtney Caulfield wEB Servicing Brisbane’s high-end market

Despite only having four years behind her as a real estate agent, Courtney Caulfield from Place - Kangaroo Point has qui ...

Tom Panos Live 020720 What’s Making Headlines – The week concluding ...

What’s Making Headlines is your new source for all the very latest in Australian real estate news. ...

Fiona Blayney WEB How this thought leader has weathered the COVID-19 ...

According to the recipient of this year’s REB Awards Industry Thought Leader of the Year, the global pandemic has prov ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

apartments Brisbane reb Who lives in apartments?

Almost half of all apartments in Australia are rented out, according to a new report which shines a comprehensive light ...

Echuca Victoria aerial reb Regional town remains resilient despite COVID-19

Despite falling prices in many of Australia’s capital cities, a regional area is showing signs of growth, an industry ...

Perth aerial new reb October blowout predicted for Perth rentals

In good news for Perth investors, experts are predicting a “major blowout” for rent prices in the capital city once ...

Coronis reb Coronis cracks into Victorian management marketpla ...

The Coronis Group has welcomed two new partners to the fold, moving the brand closer to its goal of nationwide expansi ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

Learn more >
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?

RYAN CRAWFORD: Growing your brand and sales through Facebook

19 November 2013 Ryan Crawford
Ryan Crawford

How to grow your brand and sales through Facebook

Blogger: Ryan Crawford, founder and group director, Crawford Property Group

Social media has come a long way from the days of old and offers an opportunity for businesses to be seen on an entirely new level.

The emergence of these viral community platforms has provided businesses everywhere with the ability to communicate with a global audience, regardless of size and location. Offering brand and product reach without boundaries, social media has created a new commerce advantage for those willing to evolve and jump on board.

Advertisement
Advertisement

The challenge is, how do you grow a loyal base of followers behind your brand and harder still, how do you convert this new network into business?

Growing your fan base

Commitment, consistency and a clear content strategy are key. The message sent through your social media channel will be the basis for how your customers see your brand.

Get the balance right

Using Facebook to market products is fine, but don’t over do it. Followers will lose interest if they’re not getting enough value out of your posts. Similarly, don’t over-post, or post on the same topic too often. Competitions are one of the best ways to grow followers quickly, but keeping your new followers engaged is the challenge.

Educate and inform

Providing valuable advice and sharing knowledge with news, case studies, blogs etc is one of the best ways to build a loyal following and invite discussion.

Visual engagement

Images and graphics are essential to increase engagement and liven up your page. According to one company with expertise in social media marketing, photo posts on Facebook receive 53 per cent more likes than the average post and attract 104 per cent more comments.

Be responsive

Social media is about immediate communication. Fans expect a response to questions and feedback posted on your page in a timely manner. Tardy responses on your page can damage your online brand as quickly as you build it.

A personal side

Unlike a website, a Facebook page has ‘personality’ and shows the human side of a company. Using Facebook to support local initiatives and the charities you’re passionate about is a great way of aligning your brand with the local community. Facebook also provides a platform to showcase your staff and company culture, allowing fans to connect with the people behind the entity.

Converting fans to business leads

Driving this new source of traffic to your website and recruiting to your database or encouraging them to make contact is the aim of the game.

Link

Hosting valuable content on your website and linking Facebook posts to these resources will drive fans to your website. Ensuring your site always has fresh content will encourage them to become regular visitors.

Recruit

Collect contact information and recruit prospective clients to your database by providing valuable free services or giveaways to those who sign up.

Build the relationship

Now that you’re capturing prospective clients, it’s important to establish and build the relationship with the customer through more direct and tailored communication, generally outside of Facebook.

With access to potentially millions of people each week on Facebook, the right engagement and campaigns are paramount. Appointment of a social media specialist is recommended to ensure your brand, message and offering are all aligned.

Understand how to steer this audience to your website and client relationship systems and watch your business reap the rewards.

RYAN CRAWFORD: Growing your brand and sales through Facebook
Ryan Crawford
lawyersweekly logo
ryan-crawford

ryan-crawford

Ryan Crawford has been involved in the property investment industry for over 10 years, making the transition from investor to real estate professional. His agency, Crawford Property Group (CPG), was recently named the fastest growing real estate company in Australia by BRW’s Fast Starters Awards. CPG was also a finalist for Independent of the Year at the inaugural 2013 Australian Real Estate Awards. Social media has been a key element of CPG's business development strategy since the group launched in 2008. CPG's Facebook page recently hit 30,000 likes and has become one of its primary sources of new business.

FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.