Ensure you never miss an issue of the
real estate business bulletin
Innovation - a change that adds value

Innovation - a change that adds value

by John Percudani 0 comments
John Percudani

Many commentators throughout our industry and business generally are commenting that 2014 could be a watershed year.

>With this, consumer’s expectations will continue to evolve, and as an industry we will need to evolve with them. A focus on a sustainable approach to innovation is necessary in our competitive environment to ensure we get back ahead of the curve and stay relevant to consumers.

From a consumers point of view there are very few agencies with an overwhelming brand promise differential or attraction proposition. The brand promises being conveyed are all much the same and rather traditional. This offers a fantastic opportunity for those businesses’ looking to grow and provide consumers with more than a one-size-fits-all approach. Real estate business in Australia are not known for being particularly progressive or innovative .

Agencies need to truly believe in always searching for better ways of doing business ; to  listening to their customers’ needs and not assume what is right for them. But it’s not just about the tangibles of business, the ‘stuff’ (the signboards, websites, personal profiles) – it is about being focused on creating a culture of innovation that naturally flows from within an organisation. This is what creates real value and brand promise .

Business leaders generally struggle to find the true value in the intangibles – focusing more on the what and how rather than the why.  It is most important to be continually implementing new strategies and business solutions that have a meaningful competitive edge. It is this culture that creates sustainable innovation.

Innovation - a change that adds value
lawyersweekly logo

John Percudani is the principal and managing director of Realmark, one of the most progressive and awarded firms in Australian real estate. Featured in many publications, John regularly contributes property opinion pieces, marketing ideas and advice. He’s been featured in BRWReal Estate Business, and various local and national newspapers. He is a regular commentator on The West Real Estate Program on the Seven Network.

More articles from this author:
promoted content
Recommended by Spike Native Network
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
The keys to success for a career in real estate

AREC 2018 is a two-day event held at the end of May on the Gold Coast. This annual event offers unique insights and ideas from some of the m...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Perhaps - make me an offer
Do you have an industry update?