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Data v doomsayers: Who is right when it comes to property prices?

May 26, 2020Cameron Micallef

While property experts and big banks have widely predicted that the property market will fall, so far it has remained stable, an industry expert highlights. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
Neville Pozzi reb REIWA rolls out new ‘digital doorknock’ strate ...

The Real Estate Institute of Western Australia’s longstanding partnership with The Salvation Army is seeing the real e ...

Property technology app smartphone reb App aims to kickstart the real estate market

As the real estate industry continues to adjust to the new norms brought about by the COVID-19 pandemic, an app develop ...

Kul Singh reb New integration to provide better buyer experience

Openn Negotiation has confirmed a new integration with realestate.com.au which aims to provide a better experience for b ...

REA Group HQ office reb REA Group to take Prop20 digital

REA Group has confirmed its Prop20 series will be transformed into a digital experience. ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Michael Clarke WEB How the best agents are continuing to thrive throu ...

According to Clarke & Humel's Michael Clarke, the challenging nature of the COVID-19 real estate market is actually ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Michael Clarke WEB How the best agents are continuing to thrive throu ...

According to Clarke & Humel's Michael Clarke, the challenging nature of the COVID-19 real estate market is actually ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

housing properties reb ‘No signs of distress yet visible in housing mar ...

While the current crisis could exacerbate high mortgage debt, there are currently no signs of distress visible in the ho ...

home owners reb Home owners given stern warning on upcoming regula ...

Property managers in Victoria should advise caution to home owners, after a stern warning was issued about regulations s ...

Rolf Howard reb Will recent changes to tenancy laws tip the scales ...

The Australian rental market has long been considered by many commentators to favour the landlord over the tenant. Unlik ...

aerial properties new reb ‘Large discrepancy’: Average state loan v medi ...

New research has highlighted the “large discrepancy” between the average state loan and median house price in capita ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

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FROM THE WEB
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Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

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The 5 online marketing mistakes agents keep making

22 October 2014 Rocky Bartolotto

Agents have embraced online marketing for their personal branding; however, that isn't to say they are all doing it right.

A lot of agents are over using the tools, and whilst they are creating some awareness, they aren't necessarily building up their profile to be a reputable source of information, or getting more leads from it. If you aren't doing either of those two things, you have to ask if it is worth you persisting with marketing your brand online.

Today we present the five key mistakes people make and how to correct them to ensure your online profile is the ultimate it can be.

Mistake number 1: You don't have an online profile. One of the biggest errors people make is they focus on their social profile and not their work one. When people look to engage an agent, they search for a valid and recommended agent. It is nearly impossible for people to find you if they don't know you exist. Your agent profile should be tied in to your profile on your corporate website, however you should invest more in your social real estate profile to ensure people can find you and engage with the content you create.

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Mistake number 2: You appear as a general agent, not a specific one: A key error that agents make is they don't push their speciality enough. A lot of agents demonstrate they are an agent, but don't push claims that they are the local expert in a given suburb, and the validation of results in one specific area. It is more important to be an expert in one area then a servicing agent in 10. You will win more business that way. To stand out, make your local profile show your expertise in one area, and use SEO to boost your presence on real estate search terms in those given areas.

Mistake number 3: You haven't aggregated your online ratings and reviews: A lot of agents, when you ask them, will be able to tell you about plenty of people that recommend them. However, when it comes to their online profile, they struggle to have any strong reviews at all. One of the first things you need to do when building out your online profile is to get previous recommendations and reviews on to your profile so it is visible. Too many agents set up a profile but don't go back to their pervious customers to get reviews. Calling and asking for a review is also a great business development update call.

Mistake number 4: You think content is for young agents: This is the biggest mistake that agents make when it comes to online marketing. They believe that all of this social hype is just relevant to young consumers. They also believe that social content will die off. Social sharing and reviews have not been in the online forum for that long, however as an agent, if you don't embrace this, you could miss out on serious leads who want to engage an agent but can't find you online.

Mistake number 5: You don't focus on constant engagement: A lot of agents are sporadic in their digital marketing. You need to ensure that you have a content plan and you stick to it. This means you need to execute eDMs at the same time (so consumers know when to expect it) and answer local content questions frequently to build up clout. There is no point doing this as a once off, this requires consistency.

So what are you waiting for? Get started and...

  • Set up an agent profile
  • Focus on a specific area
  • Write content in those areas, set up alerts and ensure you service those locations
  • Ask your past and present customers to review you
  • Have a strategy and allocated time slot to deal with content
The 5 online marketing mistakes agents keep making
rocky
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Rocky Bartolotto

Rocky Bartolotto

Rocky Bartolotto is the national sales director for homely.com.au. Rocky's extensive experience in introducing new product offerings to the market and client management abilities makes him one of the most knowledgeable property specialists in the country. In addition to his time working in the online space, Rocky is also one of Sydney’s top auctioneers, with over 4,000 auctions performed through his business. He is the director and chief auctioneer at Property Auction Services.

FROM THE WEB
Recommended by Spike Native Network

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?
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