Increasing your online presence is essential to being an elite agent. However, when it comes to appearing at the top of generic real estate searches on Google, you need to adapt your content and strategy to ensure you get visibility.
There is no point having great listings and content if no-one can find it. Here are three tips to keep your brand up the top on any consumer real estate searches.
1. Write good content: Before you try to have your content viewed, it's more important you do research and ensure that your content is good. A lot of people use black hat techniques and get visibility of their content, only for readers to think it is terrible and avoid ever coming back to read more. You need to write the content with the end user in mind, and fix a pain point or problem that they have. Your content needs to have a singular purpose and be direct. When writing your content, think more so about writing content that is short and sharp and fixes a problem rather than elaborate posts.
2. Use clean formatting: When getting your content up, it is essential to have it easily digested. One of the best ways to do this is giving your content a specific focus on key words. A lot of blogs will provide a random URL for a post from the hosting site, however you should change the post URL to be specific to the end user: e.g homes.com.au/buy-in-sydney another idea is to ensure you have an H1 (Heading tag) on every one of your pages as well as an image tag on all listing images for image search purposes.
3. Get keywords into your good content: There is a reason this is well behind the first point of writing good content. There is no point in writing content tailored to key words as it will inhibit the user experience in reading the content.
Rocky Bartolotto is the national sales director for homely.com.au. Rocky's extensive experience in introducing new product offerings to the market and client management abilities makes him one of the most knowledgeable property specialists in the country. In addition to his time working in the online space, Rocky is also one of Sydney’s top auctioneers, with over 4,000 auctions performed through his business. He is the director and chief auctioneer at Property Auction Services.