Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA
Subscribe to our newsletter SIGN UP

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

news image

‘Overwhelmingly optimistic’: Investors approve of current market

May 29, 2020Grace Ormsby

It’s as good a time as ever to buy residential property, according to 70 per cent of Australian property investors. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
pile documents reb REINSW launches own contract creation tool

A new online program is set to revolutionise the sales process and get properties to market quicker than ever before, ac ...

Gary Flowers reb Yabonza enlists heavyweight to board

Property start-up Yabonza has named a new board chairman to propel the company through its next phase of growth. ...

Neville Pozzi reb REIWA rolls out new ‘digital doorknock’ strate ...

The Real Estate Institute of Western Australia’s longstanding partnership with The Salvation Army is seeing the real e ...

Property technology app smartphone reb App aims to kickstart the real estate market

As the real estate industry continues to adjust to the new norms brought about by the COVID-19 pandemic, an app develop ...

Mark Morrison WEB 2020 REB Business Empowerment Showcase: An innovative p ...

The global pandemic has undeniably presented some challenges for the real estate sector. However, there are still opport ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Mark Morrison WEB 2020 REB Business Empowerment Showcase: An innovative p ...

The global pandemic has undeniably presented some challenges for the real estate sector. However, there are still opport ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

housing properties reb New projects to enable better housing policy decis ...

The Australian Housing and Urban Research Institute (AHURI) is undertaking several priority research projects which aim ...

suburbs high shot reb Forward indicators point to property recovery

The property market is beginning to show signs of life, with sellers looking to cash in on buyers’ demand, according t ...

housing properties reb ‘No signs of distress yet visible in housing mar ...

While the current crisis could exacerbate high mortgage debt, there are currently no signs of distress visible in the ho ...

home owners reb Home owners given stern warning on upcoming regula ...

Property managers in Victoria should advise caution to home owners, after a stern warning was issued about regulations s ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

Learn more >
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?

How agents can be innovative

16 March 2015 Greg Dickason

What does innovation mean? And how can it benefit you, the real estate agent?

Innovation is a very loose term, often thrown about as a solution to a business’ need for growth, or as a description about people or companies. Think Apple: they are definitely innovative – but how? What is it they do that makes them innovative? Are they any more innovative than Gillette with razor blades? Or Coca-Cola with their new personalised drink cans? Can you even compare innovation between businesses? If not, how can you be innovative in your business?

I have a simple mantra about what innovation is that helps to keep my team focused on how we are innovative:

Innovation is not a word.

Advertisement
Advertisement

Innovation is not a strategy.

Innovation is a culture - a culture of client understanding, a culture of market understanding, and a culture that drives you to create solutions with your customer as your partner. Innovative thinking changes the way a company works. Instead of designing and building monolithic products behind walls of requirements, it builds solutions collaboratively with customers. This enables:

  • An understanding of the value the solution brings to the customer’s business
  • An understanding of the wider market needs the solution addresses
  • A way to go to market with customers not at them

The key take-out for a small customer-focused business like a real estate agency is the thinking around partnering or working collaboratively with your customers to create solutions to their needs. Starting first with your customers’ needs helps you determine what technologies you need, what processes you should employ and how you can structure your business for the disruptive changes that are happening. It also influences your behaviour and, through that, your culture.

For example, we are seeing demographic shifts in some parts of the country and particularly in some suburbs. As an agent, I am sure you have seen those ‘regeneration’ suburbs where a majority of sellers are retirees or older and a majority of buyers are couples and young families. Old, tired houses are being sold to young, energetic couples who promptly renovate.

How do you innovate in that market?

First, see your buying and selling customers as partners with whom you collaborate to meet their needs. This builds you a stronger brand and a bigger business. For example, a real estate agent I know has created a ‘renovation pack’ as both a glossy booklet and as an online site. In it are story boards of houses he has sold and their journey from “tired old 60s house” to “new, polished party pad”. It contains tips and tricks of renovations, before and after shots, and puts a lot of focus on the buyers of his houses and how they have maximised their investment.

He is being innovative as he has built the site in collaboration with buyers and highlighted them, and through this has a great asset now to use to convince new sellers to go with him, and to help new buyers visualise what they can do with tired houses.

Plus, he has the benefit of getting a few listings of newly renovated properties from buyers who like renovating and want to do it again!

The technology used is secondary to the innovation, which comes from the collaboration. A site that can meet his needs, and show how to produce the booklet that goes with it, are both technology choices. But these choices are made after the true innovation happened.

I see real estate agents as problem solvers. Making the deal often involves collaborative problem solving with many different parties, from buyers to sellers to mortgage brokers. Innovation is just taking those skills you already have and applying them more generally to all your deals consistently.

How agents can be innovative
greg dickason
lawyersweekly logo
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.