Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA
Subscribe to our newsletter SIGN UP

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

news image

‘Overwhelmingly optimistic’: Investors approve of current market

May 29, 2020Grace Ormsby

It’s as good a time as ever to buy residential property, according to 70 per cent of Australian property investors. ...

REB_top100agents
top 10 agents

1

Alexander Phillips

Year of Experience: 20

Support Staff: 3

Residential Properties Sold: 215

Total Value of Residential Properties Sold:

$ 522,477,791

VIEW COMPLETE REPORT

Have you experienced sexual harassment or bullying in the workplace?

Yes, I've been the victim of sexual harassment (15.8%)
Yes, I've been the victim of workplace bullying (21.1%)
No (63.2%)

Total votes: 19
The voting for this poll has ended on: April 30, 2020
TECH MARKETING SALES BETTER BUSINESS PROPERTY MANAGEMENT
pile documents reb REINSW launches own contract creation tool

A new online program is set to revolutionise the sales process and get properties to market quicker than ever before, ac ...

Gary Flowers reb Yabonza enlists heavyweight to board

Property start-up Yabonza has named a new board chairman to propel the company through its next phase of growth. ...

Neville Pozzi reb REIWA rolls out new ‘digital doorknock’ strate ...

The Real Estate Institute of Western Australia’s longstanding partnership with The Salvation Army is seeing the real e ...

Property technology app smartphone reb App aims to kickstart the real estate market

As the real estate industry continues to adjust to the new norms brought about by the COVID-19 pandemic, an app develop ...

Mark Morrison WEB 2020 REB Business Empowerment Showcase: An innovative p ...

The global pandemic has undeniably presented some challenges for the real estate sector. However, there are still opport ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Mark Morrison WEB 2020 REB Business Empowerment Showcase: An innovative p ...

The global pandemic has undeniably presented some challenges for the real estate sector. However, there are still opport ...

Michael Johnson WEB How COVID-19 has been impacting real estate agents ...

In April, Momentum Intelligence conducted a major survey to understand how the coronavirus pandemic has been affecting t ...

Tom Panos 140520 What’s Making Headlines – 14 May 2020

What’s Making Headlines is your new source for all the latest in Australian real estate news. ...

Heath Williams WEB Selling Brisbane’s most luxurious properties dur ...

After an initial lull, things have started ramping back up in the Brisbane property market, but Heath Williams, lead age ...

Positive Mindset in Business reb The impact of a positive mindset in the business o ...

Let’s be real: running a business or an office is stressful. Here’s a quick rundown of some insights on keeping yo ...

Cameron Black reb Lies and statistics: Has the property market actua ...

It seems like there has been a huge change of sentiment in the last month as a confluence of factors has come together t ...

short 850x400 june2019 How to get that big win

Getting a big win is more than just sales. It involves strategic planning and setting goals, according to real estate bu ...

MeganSmith 050719 cropped Ray White’s Megan Smith sells $14m property in B ...

Ray White Balmain sales dynamo Megan Smith has sold one of the most expensive houses in Australia this year, with the pr ...

housing properties reb New projects to enable better housing policy decis ...

The Australian Housing and Urban Research Institute (AHURI) is undertaking several priority research projects which aim ...

suburbs high shot reb Forward indicators point to property recovery

The property market is beginning to show signs of life, with sellers looking to cash in on buyers’ demand, according t ...

housing properties reb ‘No signs of distress yet visible in housing mar ...

While the current crisis could exacerbate high mortgage debt, there are currently no signs of distress visible in the ho ...

home owners reb Home owners given stern warning on upcoming regula ...

Property managers in Victoria should advise caution to home owners, after a stern warning was issued about regulations s ...

EVENTS
REBAWARDS Listready
Real Estate Business Awards 2020

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

Learn more >
FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?

What can I get my PA to do?

14 May 2015 Trent White
Trent White

Agents often ask me what they can get their personal assistant to do. It’s a big question, with no direct answer.

The ideal PA is someone who complements your style and fills in those gaps where you need help. A personal assistant is there to make your work life easier so you can make more money, do the things you love and have the time to enjoy the fruits of your success.

The road to finding and keeping a great PA can be a challenging one. Make sure you take the time to find a skilled and competent PA. A big issue I see daily is trust – you can only build trust by showing your PA how you like things done through quality training, then allowing them to jump in, make mistakes and learn for the future. If you don’t show them how you like things done, they won’t understand what you want and you’ll never build that trust.

In sales there are really three types of personal assistants.

Advertisement
Advertisement

The starter role is an admin PA. This is the PA who handles all your paperwork and makes sure nothing slips through the cracks. They might take a few phone calls and schedule your diary appointments or make sure clients are happy during the sales service.

Ideal tasks for an office-based admin assistant include:

  • Appraisal and presentation preparation
  • Open home planning and coordination
  • Preparing listing forms
  • Processing sales files
  • Talking to your clients
  • Solving minor problems
  • Marketing planning and implementation
  • Non-verbal prospecting, such as letters

Gaining in popularity are sales or buyer’s agents. These assistants help you to meet more buyers, with the goal of bringing more sales into your business. In real estate, these assistants can help with:

  • Buyer enquiries by phone and email
  • Handling your phone when you’re busy or in appointments
  • Buyer appointments and open homes
  • Drafting offers
  • Final inspections
  • Client liaison

A 2IC or business-generation PA can be part of the evolution for larger teams that need help generating additional business, assisting with client appointments and general team leadership. This person needs to be an experienced salesperson who can handle and solve problems before they get to the team leader.

To make having a PA work within your business, make sure the PA has clearly defined roles and knowledge on how you want things done right from the start.

You can get your PA to do a lot of things, but these are my key things your PA should not be doing in your business:

  • Speaking to your clients more often than you – you still need to be very visible in the whole process.
  • Solving all the problems or going to clients with bad news. A lot of the time, the client wants to hear from the person they elected to use and just wants to know that it will be all right. The client trusts you more than they trust your help, so it’s crucial to be the person who calls or visits when’s there a major problem to say, “This has happened, but it’s going to be OK”.
  • Calling themselves a PA. Go with the term ‘partner’ – it creates a lot more credibility and respect when dealing with clients and trying to solve smaller problems.
  • Being overworked. If they wanted to be in your shoes, they would. Respect the fact that most PAs are just happy being a part of your team, helping you reach your goals – in the time constraints of a normal, nine-to-five workday. A lot of PAs will help out when needed, but don’t make it a regular event, as it will put pressure on the working relationship.

Having assistance in your business is the best way to take it to new heights and help ease the pressure on you. By getting an assistant, you are doubling your time and making sure you’re working on the most dollar-productive tasks and meeting more decision makers. It’s a business-changing decision for all the right reasons.

What can I get my PA to do?
Trent white
lawyersweekly logo
Trent White

Trent White

While other seven-year-olds were collecting basketball cards, young Trent was collecting cards of the local real estate agents. He got his big break at the age of 17 with one of Western Australia’s up-and-coming sales representatives. Trent is a career personal assistant and has set up offices, led large teams and also been the PA running the whole back end. Now, he uses that expertise providing invaluable business consultation to real estate firms and agents across Australia and New Zealand.

FROM THE WEB
Recommended by Spike Native Network
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.