Why is the cloud good for the property business?

Why is the cloud good for the property business?

by 0 comments
Dawie Verryne

The cloud is being touted as the next big thing. But does it live up to the hype? The short answer is yes.

The cloud is changing the way we do things. It's supporting the creation of new and successful digital start-ups all the time, and even established companies are taking notice. Take SAP, a global provider of traditional enterprise resource planning (ERP) software. They're spending big dollars moving to the cloud because they know it's the way of the future.

What is the cloud?

Essentially, it means that computer servers, applications and data are hosted and managed in a data centre and accessed via the network. Generally, these resources are delivered as a service on a pay-as-you-go basis. That's opposed to the traditional, premises-based model of buying servers and applications and managing them yourself at the office.

What has everyone excited is the impact on business. If the meaning of the cloud could be summed up in one word, it would be this: innovation. So, how does this affect the property industry?

Five ways real estate companies will benefit from the cloud

1. Improved productivity and efficiency

With the cloud, applications are designed to work on multiple devices and all data is synchronised. You can access information wherever you are, on the device you're using at the time. Since you're no longer tied to your desktop, you can do more and respond faster to customers.

2. Fewer complications, less cost

Because all server hardware and software is hosted and managed by the provider, you no longer have the chores of maintaining servers or managing application upgrades, patches and security. You can also reduce the cost of those tasks.

3. Better functions, sooner

It's much easier for subscribers to terminate a cloud service than a premise-based application. To keep their customers, cloud providers tend to deliver top functionality and upgrades are usually more frequent.

4. Less downtime and risk

If your server crashes, it may take hours to restore. Cloud providers have multiple servers – and if one goes down, another takes over in seconds. Because the servers are in hardened data centres, they are also less vulnerable to fire, flood and break-ins.

5. Better security

These days, cloud providers have multiple layers of defence with 24/7 monitoring of their servers and applications, all managed by security professionals. You're more likely to have better protection in the cloud than by managing security yourself.

Dawie Verryne brings a solid understanding of software, IT and internet-based business models to his role as chief executive of PropertyIQ. A joint venture between CoreLogic and Macquarie Bank, PropertyIQ gives property professionals a single operational view of the industry and their business through an integrated, cloud-based software platform. Accessed anytime, anywhere and on any device, PropertyIQ provides greater insight to improve efficiency, profitability and professionalism.

More articles from this author:
promoted content
Recommended by Spike Native Network
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
Marnie Seinor on structure, database DNA and connecting with her local community

There’s no such thing as an “off switch” in real estate – so says McGrath agent Marnie Seinor, who came in at number 78 in this year...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Depends on the group
Do you have an industry update?