How to cut through disruption

How to cut through disruption

Tom Panos
09 December 2015 by Tom Panos 1 comments

We talk about disruptions, we hear about Airbnb, we hear about Uber. Let me tell you the story of Mick the cabbie.

Generally speaking, taxi drivers will tell you that life is hard, that they have been disrupted, that they are not making the money they used to make and that there are too many cars on the road.

I met Mick the cabbie about 10 months ago. He showed up one morning at 5am to take me to the airport. He had a very clean car. He was very well groomed and presentable. He introduced himself and told me it was his job to get me to the airport in the quickest, safest way possible.

We got talking and he asked if he could charge my phone, as he knew I’d be travelling and may not get the chance. He asked if my phone was an Android or an iPhone, produced the appropriate charger and began charging my phone. 

He then asked if I would like a drink of water and produced a fresh bottle. He asked if I would like to read the paper, and he had three fresh papers. He also asked if I would like to listen to anything in particular on the radio. 

When we got to the airport, he asked if he could enter his details into my phone and said that if I ever needed a cab driver he would love to serve me again. 

Mick the cabbie has driven me around ever since. Mick the cabbie knows my coffee order and has it for me every morning when he picks me up. Mick the cabbie charges my mobile phone, is always clean and tidy and gets 95 per cent of his work from people that text or call him. Mick the cabbie does not drive the streets looking for passengers. When he’s driving he’s making money, because he always has a passenger in his car.

Why? Because Mick the cabbie is running an attraction business. He has created raving fans, and they are chasing him – he’s not chasing them. 

I share this story because in a world of disruption, occasionally you meet someone who differentiates themselves. And people are prepared to pay for these little extras. 

So I ask you this: are you a person who sits there and complains about how hard things are? Mick the cabbie was one of those people, and the day he decided to change was the day he realised that complaining was not a strategy that would get him to where he wanted to be.

Be so good that they can’t ignore you.

promoted content
Recommended by Spike Native Network
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
William Phillips on how agents can expand their database and grow their business

Get up close and personal with the best real estate sales agents in Australia in Secrets of the Top 100 Agents. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
upcoming events
REB Awards
Sydney The Event Centre 12 Sep
REB Awards
Sydney The Event Centre 12 Sep
Melbourne The Event Centre 14 Oct
Brisbane The Event Centre 18 Dec
View all events
Do you have an industry update?