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Blogs

The truth about the clearance rate

With price growth slowing in Australia’s biggest housing markets, many sellers have been pondering the best strategy for a strong sales result. ...

4 ways to quash the Purplebricks threat

Purplebricks has positioned itself firmly in our industry. Not the most welcome of intruders, I think we all agree. Write comment (3 Comments...

Are you data-smart?

We are in the age of data. Data is the “new oil” — able to power new revenue streams and improve efficiencies in existing ones. With the relent...

Are there any limits to tech automation?

Would you rather sit down for a cup of coffee with Iron Man or Terminator? Boiled down, this is essentially the current digital marketing dilemma. All...

Why you should campaign for auctions

There is often a debate over whether it is better to sell a property through private treaty or take it to auction. For some agents, the entire process...

You don’t need a $1m tech budget to succeed in the new world of real estate

It should come as no surprise that technology, in general — and social media management, in particular — for real estate is quickly becoming a ke...

Difficulties ahead for real estate and cyber security

For years, the real estate industry has been on the receiving end of regular email fraud, ransomware and other assorted malicious attacks — but why...

Make a connection

In this crazy digital world, we often forget the importance of human contact in our interactions with each other. We are so glued to our devices and, ...

Doggone it: Stats show going ‘pet friendly’ is not so fraught

Australians have one of the highest rates of pet ownership in the world, yet not many rental properties accept pets. So, the debate continues about ...

Purplebricks... pfft! There will always be demand for good agents

I have just finished reading an article published in an Australian Financial Review report about a Sydney-based seller who recently listed her home w...

Embrace technology but don’t lose touch

We all know that Facebook and Google are becoming the biggest things on the internet. They attract a worldwide audience of millions every hour. They c...

The urgency to be the first to publish information — at what cost!

Let me start by saying that this isn’t something new, but it’s something that needs to change: agents using fake results or incorrect information ...

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