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Blogs

You don’t need a $1m tech budget to succeed in the new world of real estate

It should come as no surprise that technology, in general — and social media management, in particular — for real estate is quickly becoming a ke...

Difficulties ahead for real estate and cyber security

For years, the real estate industry has been on the receiving end of regular email fraud, ransomware and other assorted malicious attacks — but why...

Make a connection

In this crazy digital world, we often forget the importance of human contact in our interactions with each other. We are so glued to our devices and, ...

Doggone it: Stats show going ‘pet friendly’ is not so fraught

Australians have one of the highest rates of pet ownership in the world, yet not many rental properties accept pets. So, the debate continues about ...

Purplebricks... pfft! There will always be demand for good agents

I have just finished reading an article published in an Australian Financial Review report about a Sydney-based seller who recently listed her home w...

Embrace technology but don’t lose touch

We all know that Facebook and Google are becoming the biggest things on the internet. They attract a worldwide audience of millions every hour. They c...

The urgency to be the first to publish information — at what cost!

Let me start by saying that this isn’t something new, but it’s something that needs to change: agents using fake results or incorrect information ...

The 5 holy grail rules to building community engagement

We all know that the holy grail is to directly access and communicate with home owners in your area. However, with the increase in security buildings ...

5 ways to ride the downsizing wave for more listings

The lack of vendors willing to sell their properties is the curse of agents, drying up pipelines across the country. But among this reluctant group is...

Latest market intel all the good agents have at their fingertips

The regulators have their hands full trying to keep a lid on the housing affordability challenges in many of the country’s key housing markets, and ...

4 ways that auctions set a point of difference

I am often told by agents that “auctions don’t work in our area”, which couldn’t be further from the truth. Here are four ways to establish yo...

'Isn’t your girlfriend Indian? Does she smell?'

My partner was recently asked: “Isn’t your girlfriend Indian? Does she smell?” I was surprised that this level of bias exists at a senior level....

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