Powered by MOMENTUM MEDIA
realestatebusiness logo
Powered by MOMENTUM MEDIA
Subscribe to our newsletter SIGN UP

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Agent gets up to 400 more clicks per listing

14 January 2016 Emma Ryan
Jason Salan

A Melbourne agent has shared a shrewd marketing strategy that generates more interest in his listings and attracts out-of-suburb buyers.

Jason Salan from Fletchers Manningham has a sponsorship agreement with Balwyn High School that allows his clients to pay a small fee to promote their home on the school’s website.

Mr Salan said this strategy is mutually beneficial because it draws greater attention to his listings while also helping the school.

“I promote my clients’ properties on the school website and then we donate any funds that we charge vendors to the school,” Mr Salan told REB.

Advertisement
Advertisement

“We use it to find buyers. On some properties we get 300-400 clicks through the school website to our vendors’ properties, so it’s another avenue where we drive traffic.”

Mr Salan said he uses this marketing strategy for all of his listings that are within the Balwyn High School zone.

“A lot of external buyers who are looking to move to the high school zone use that website as a source of information, so we place our clients’ properties right in front of them,” he said.

Mr Salan said the idea to incorporate the school into his marketing campaign came after he realised the advantages of being immersed in the community where he operates.

“We sponsor many local community organisations there and have an intimate knowledge of that local area, and therefore the buyers and specific properties that are available help us to achieve great results consistently,” he said.

“Having an intimate knowledge of the market place is essential – knowing all the properties that are available within that location, both our own and our competitors’,” he said.

[Related: Longer settlements deliver higher prices, says Salan]

Agent gets up to 400 more clicks per listing
jason salan 250 140
lawyersweekly logo
FROM THE WEB
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast

Why we’ll keep delivering for our communities in the face of COVID-19

alex

As Australia tries to keep pace with a rapidly changing business and social landscape in the wake of COVID-19, Momentum Media is leading the way delivering essential content to our communities, writes Alex Whitlock, director of REB.

Read more
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.