Portal offers more value to agents and buyers

Portal offers more value to agents and buyers

Laptop
by 0 comments

Industry-owned portal realestateVIEW.com.au has developed a new website that will make it easier for house hunters to connect with agents.

The redesigned website aims to offer buyers a better user experience through less clutter and more simplicity.

One of the website’s features is the ability for buyers to reach agents through only one click.

Other features include an enhanced photo gallery with larger, more responsive images, as well as more advanced search options and the integration of local data into search results.

A realestateVIEW spokesperson told REB that the redesign started nine or 10 months ago.

“The last iteration of the redesign was a $400,000 investment. This redesign is merely one part of the realstateVIEW.com.au product roadmap, enabling the brand to increase market share in a competitive market,” the spokesperson said.

Caine Real Estate chief executive Jacob Caine, an agent who uses the portal, said the redesign is a big step forward for realestateVIEW.

“Aside from the increased spotlight it gives agencies, we’re really impressed with how much easier it is for customers to connect with agents, and we’re looking forward to seeing the positive impact this will have on our business,” he said.

The portal’s executive director, Enzo Raimondo, said technology and innovation have been at the centre of the development of the real estate industry.

“Over 60 per cent of our customers told us they require detailed online information to help make more informed decisions. People come to us to find their home and our focus is to make the experience as easy as possible,” he said.

The upgraded website follows the release of an iPad app and iPhone app last year.

[Related: Property portal transfers ownership]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent grew his database by 50% in five years

In this episode of Secrets of the Top 100 Agents, Robert Pignataro joins host Tim Neary to explain how he increased his personal database by...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Yes
No
Depends on the group
Do you have an industry update?