Property marketing raises ‘serious privacy concerns’

Property marketing raises ‘serious privacy concerns’

Confidential
by 0 comments

Agents have an ethical obligation to safeguard tenants’ privacy when selling rental properties, a state institute has told a government inquiry.

The Real Estate Institute of NSW (REINSW) told a state government review of the Residential Tenancies Act 2010 that the act should have provisions covering the use of photos and videos of tenanted properties that are put up for sale.

“It is REINSW’s view that using photographs or videos showing a tenant’s property for advertising purposes understandably creates serious privacy concerns for tenants and should not be permitted unless the tenant’s prior written permission is obtained,” the submission stated.

“Agents are frequently able to use photographs that were taken while the property was vacant or, alternatively, tenants' possessions and furniture can be edited out of photographs used for advertising purposes.”

However, there is no reason why agents should not be able to use external photos and videos when listing a property, the submission added.

The act should also specify that photos and videos taken during inspections are permitted, it said, but that they must not be used for advertising purposes.

[Related: REINSW calls for better regulation]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
Marnie Seinor on structure, database DNA and connecting with her local community

There’s no such thing as an “off switch” in real estate – so says McGrath agent Marnie Seinor, who came in at number 78 in this year...

View all podcasts

Does the benefit of being part of a branded group outweigh the cost?

Yes
No
Depends on the group
Do you have an industry update?