An Australian technology start-up has partnered with a global electronic signature provider to create a secure digital ecosystem that will streamline real estate transactions.
Australia-based Rundl recently partnered with DocuSign, a US-based company that provides electronic signature technology for the exchange of contracts and signed documents.
The new deal comes as the EY Digital Australia: State of the Nation 2015-16 survey of 1,500 Australians found 38 per cent would rather conduct their transactions over the internet than by phone or face-to-face.
Rundl founder Graeme Perkins said the integration of DocuSign technology into the Rundl platform would allow users to complete more of their transactions securely online.
“DocuSign’s simple and trusted e-signing experience fits perfectly with our method of collaborative workflow,” Mr Perkins said. “Signing a document is confirmation of a shared activity and together we plan to make it a seamless part of the Rundl collaboration."
Mr Perkins said the traditional model of corporate communication silos was unproductive and out of step with customer expectations concerning the new open and collaborative way of doing business.
“The advent of Rundl signals the demise of the ‘customer portal’ as the predominant mode of interacting online with service providers. Portals provide some basic administrative tasks, but fail to deliver truly meaningful connections between professionals and their customers,” he said.
“People are used to connecting through networks like Facebook and Twitter in their private lives and Rundl brings that same sophistication from social media relationships to business and professional service delivery.”
Rundl aims to roll out DocuSign functionality to its growing user base of more than 5,000 in the first half of 2016 under the transactional partnership and initial order of 5,000 signatures.
“The feedback we’re getting from the Rundl network of professional users, from mortgage brokers and medical practitioners to real estate agents, accountants and lawyers, is that they want to streamline and simplify their customers’ journeys as much as possible,” Perkins said.
“Integrating DocuSign with Rundl enables us to position the document signing experience within the context of a Rundl transaction rather than directing users elsewhere to authorise documents.”