The first office to see the rebranded Professionals logo has officially opened, receiving positive feedback from the public and attracting interest from existing offices wanting to join the franchise.
Speaking at a function on Wednesday, Professionals CEO Shane Kempton said he was delighted to announce the first rebranded office as Professionals Methven in Croydon, Victoria.
“Directors Brent and Greg Earney and their team at Professionals Methven have been inundated by positive comments, especially on social media, since the new office was externally badged with the new logo,” Mr Kempton said.
“Common words expressed on social media were terrific, awesome, spectacular, classy and unreal.”
Mr Kempton said this feedback reaffirms Professionals’ confidence that its new logo will take its offices to greater heights throughout Australia’s real estate sector.
“I am delighted to also say that the new Professionals logo has attracted a lot of attention in the real estate industry nationally and over the past week we have received 10 new enquiries from existing offices wanting to join our group,” Mr Kempton said.
“Three of these established offices are in Western Australia, two in South Australia and the remaining five in the eastern states.”
Mr Kempton said this level of interest is likely to accelerate further when the rebranded logo is given more coverage in Professionals’ new national marketing campaign, scheduled to launch next month.
“This innovative marketing campaign will include exposure on television, print and online media, as well as radio,” he said.
“These are exciting times for Professionals as we focus on becoming the number one real estate group for brand recognition and customer service in Australia and New Zealand by 2020.”
[Related: Franchise group announces rebrand]