Award-winning agency sees surge in engagement with 3D tech

Award-winning agency sees surge in engagement with 3D tech

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A multi-award winning real estate group has seen a surge in online engagement as a direct result of using 3D floor plans.

Starr Partners has been named Best Innovator at the REB Awards for three consecutive years. The group’s CEO Douglas Driscoll explained that the agency has been using 3D floor plans for three years with great success.

Starr Partners were the first company to begin using Snaploader’s 3D floor plans, after initially attempting to develop a similar technology themselves.

“We were introduced to Snaploader three years ago,” Mr Driscoll told REB. “I looked at it when all other agents were using QR codes, and I knew that wasn’t the future,” he said.

“In the real estate space it was a slow take-up, and still is, I think. But with the refinements and improvement in the technology over the last few years, it is now effortless for agents to use.”

With 3D floor plans now available to agents for approximately the same price as 2D ones, Mr Driscoll said using the technology should be a “no-brainer” for real estate professionals looking to lift engagement.

“People are always looking for bigger, better, faster and more visually exciting ways to look at property,” he said.

“Since we started using it I think interaction levels are up 210 per cent. People spend about twice as long viewing properties online.

“People love playing around with these things. It brings the fun back into looking for property. It is definitely something that agents should embrace.”

A 3D floor plan is a virtual model of a property, depicted from a bird’s-eye view. They are developed using advanced CAD and 3D rendering software, the same type of software used to create major animated motion pictures.

Snaploader founder and CEO Erik Fink told REB that the group has only recently begun collecting data on how effective the technology has been for agents. On average, new listings that include a 3D floor plan achieve more than 100 views in the first seven days, he said.

“Our best campaign achieved over 1,200 views in four weeks.”

Mr Fink said that each campaign gets an average of 200 to 300 views, with an average dwell time of 3.5 minutes per view.

“It is clear that the consumers are fully engaged in the 3D floor plans,” he said.

“Today’s consumers are time-poor and expect more. If we can facilitate the way they visualise a property more easily and faster, then we have done our job.”


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